If your business has been lacking reeling-in the best talent in recent times, use the New Year to refocus on your needs and how to go about reaching them.
Making sure you hire and retain top talent is so important on many fronts, especially in today’s competitive business world.
For starters, one way you gain a competitive edge over other companies in your respective industry is by landing the best employees possible. Whether they are young or older, you want workers who will make a commitment to you and your brand, meaning they are not just there for a coffee stop on their way to bigger and better opportunities.
So, what are some keys to making them choose your business and want to stay there for years to come?
Among the factors to zero-in on in spreading the word about why your company is the place to be at:
- Salary and benefits – It should not come as a big surprise that offering a competitive salary (with benefits) should be high on your priority list. You can use social media to tout what your company offers, especially through your Twitter and Facebook pages. If you’re placing a help wanted ad on Twitter, include a link to your company’s website, adding all the pertinent details about the opening. Include a description of the job, skills needed, salary and benefits, and what the applicant must send in to be considered. Tweet and share the post several times to make sure it gets noticed;
- Workplace atmosphere – No one wants to work at a business that is both uncomfortable to be at and downright unpleasant. When you post your notice/s for new hires, be sure to highlight some of the great amenities about working for your company (this can be done by posting images of happy employees on your Facebook, Twitter and Instagram pages). Maybe your business offers free gym memberships or occasional free lunches. You might also be providing Happy Hour nights a few times a month at local restaurants. Does your office provide comfortable settings for employees, be it a lounge area to relax on breaks, conference room chairs, or even laptops to take outside the office? While many businesses still do the rigid 8 to 5 routine, oftentimes in dimly light cubicles and no music or talking (other than work-related) allowed during the work day, many others are realizing that happy employees oftentimes are more productive workers;
- Visually appealing job – While pictures of your workplace and why it is so wonderful certainly works, a video does even more. If you don’t feel comfortable doing it yourself, a professional videographer come in and record some highlights about your business, then post to both your website and even on sites such as YouTube. With the video in play, prospective employees can get a great feel for your office, the camaraderie among workers, and why this is a place they would want to call home for years to come.
If your business has been slow to the social media bandwagon when it comes to hiring new talent, make this the year you become more social.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1J7d2pf via transformational marketing
from Tumblr http://ift.tt/1U1vqAt
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