Credit Card Companies Know Rewards of Social Media

Credit card companies are reaching out in all sorts of ways.

From print to phone to direct mail and TV, they are covering all of the bases.

One marketing platform they don’t want to forget is social media. This is an important tool for marketing that can’t be overlooked.

Benefits of Being on Social Media

Smart credit card companies are not only using social media to gain new customers, but also to make their current ones even happier.

Here are some engaging things they are doing on social media:

• Offering rewards or discounts through social media sites. For instance, they can run a promo where customers tweet or Instagram something specific using special hashtags and then can earn a reward or discount.

• Offering deals or discounts through checking in with locations or Foursquare. This may go hand in hand with a merchant or be the credit card company’s gig alone.

• Social media can be a great platform to resolve problems or issues. American Express and some others have specific accounts for problem resolution. It’s a fast way to resolve a problem, and once it’s resolved, what better marketing than to have a happy customer tweet #problemsolved. Customers can also use social media to lodge a complaint and will probably get much better and faster feedback than in a traditional way.

• Credit card companies can provide information on blogs linked to social media sites. Their twitter feed, for instance, can take customers to articles such as “How to get a car loan for people with bad credit” or other useful information.

• Celebrity endorsements. Celebrities use credit cards, too, and a quick tweet or Instagram post endorsing a credit card from a celebrity is big. Sometimes perks will go along with this, like pre-sale tickets or special events.

Presence is Important

Social media has come a long way from using it as a purely “social” platform.

Most businesses have some sort of social media presence, if not a whole department devoted to it. It’s a great way to learn about a company before doing business with them, and it does make business easier, too.

Another great thing about marketing with social media is that it’s free and it usually reaches the right market, because often people go looking for it. It’s a win-win marketing tool.

Perception is Important

Customers like seeing social media sites and seeing how others perceive companies.

Whether the company is using social media or not its name is probably out there in one way or another.

The best things a credit card company is to have a good social media presence to defend it and show its good side.

People love social media; companies need to use it to their advantage.

from Darlene Milligan http://ift.tt/1yCEKTk via seo tips

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