Social Media Marketing Strategies for 2015

We created Ignite Social Media in 2007 and so much has changed in the intervening eight years.

• The rise of Facebook brand pages and the fall of organic reach;


• Brands chasing likes and followers, encouraged in part by the social networks themselves;


• Twitter gradually introducing an algorithm to its feed;


• The great promise of social ads (excellent targeting) failing mightily;


• The introduction of new networks, from Instagram to Snapchat, with rapidly changing audience demographics;


• The rise of the mobile phone, becoming the #1 device for accessing social media.

Given that, how should brands build best-in-class social media marketing strategies for 2015? I’ve given this presentation around the country in the last few months, so I’ve created a version that you can flip through and read for yourself.

Do let me know in the comments if you have any questions.

2015 Social Media Strategies - Ignite Social Media from Jim Tobin

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