When it comes to cold, tasty treats, everyone screams for ice cream, especially on social media.
Ice cream sales are double-scooping through the roof and it’s all thanks to manufacturers’ marketing efforts on sites like Facebook and Twitter.
With delicious desserts in mind, here’s a look at the ice cream industry and how it’s spreading the word on social media:
Ice Cream Sales in the U.S.
Food trends come and go, but one thing is constant: ice cream.
The cold treat has been topping the dessert sales charts for decades and isn’t looking to slow down any time soon.
According to the International Dairy Foods Association, the U.S. consumes more than 1.5 billion gallons of ice cream each year. In terms of revenue, that’s nearly $10 billion in ice cream sales for manufacturers all across the country.
With 70% of sales taking place on a regional level, it’s no surprise manufacturers are using social media to spread the word about their scoops.
Social Media and Ice Cream
Customer outreach is the key to marketing success and ice cream manufacturers know there’s no better way to get the word out about their tasty treats than with social media. In fact, a number of big ice cream brands or jumping on the social ice cream truck to market their frozen goods.
Ben & Jerry’s, Baskin Robbins, and Edy’s are just a few of the ice cream brands that use Facebook as a marketing tool. Likewise, Breyers, Cold Stone, and Carvel are taking to Twitter to put their scoops on display.
As the following article shows, the ice cream industry’s popularity on social media is proof we like ice cream all year long.
Popular Ice Cream Social Marketing Campaigns
Ice cream manufacturers are making sure they put their sweet products front and center to entice social audiences. That in combination with great promotions results in marketing success.
Here are just a few popular social media marketing campaigns from top ice cream manufacturers:
• Cold Stone – One of the most popular creameries in the U.S. is Cold Stone, which uses a frozen piece of marble to hand churn its flavor creations. Cold Stone Creamery posts discount codes and free ice cream contests on Facebook as well as gives fans a heads up about ice cream giveaways under the hashtag Random Acts of Cold Stone.
• Dreyer’s – In-store ice cream by the quart is just as popular as visiting the ice cream shop, which is where the Dreyer’s brand comes into play. Dreyer’s uses Facebook to promote its CheckPoints coupon app that saves hungry social media follower’s money on their in-store ice cream purchases.
• Ben & Jerry’s – The king of ice cream combinations is turning to its Facebook and Twitter followers to create new flavors. Known as the City Churned campaign, Ben & Jerry’s is encouraging Facebook fans to come up with the next great ice cream flavor based on their hometown.
It’s plain to see that social media and ice cream brands are the perfect marketing match … with sprinkles and a cherry on top.
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