Are You Tapping Into Social Media for Technology?

From the latest electronic gadgets for your home to the top devices for business, technology continues to evolve on a daily basis here in the United States and in many other countries. As a result, knowing where to find the latest tech offerings is as important as ever.

For those who turn to social media seeking advice on technology, there is an entire world out there just waiting to be discovered.

As more technology companies have realized in recent years, social media is essentially a free tool for them to discuss and promote their brands, be they to savvy tech folks or the green ones who are looking to become more technologically educated.

So, how can your tech-related business become better in-tune with consumers via social networking?

Relevancy and Consistency Matter

To begin with, whether your brand is iOS app developers Blue Rocket or one of countless others, you need to be a relevant tech company and you need to consistently hammer home your message on social media.

Many tech companies, however, might wonder just where a large volume of their customers are when it comes to social media.

Are they on Facebook or Twitter? Maybe they’re more image-focused and spend the bulk of their time on Instagram or Pinterest? Videos might be what catch their attention; therefore they’re more apt to visit sites such as YouTube?

Take the time to research exactly where many of your customers are likely to be in the world of social media. Otherwise, you run the risk of wasting time and resources.

Secondly, be a consistent player on social media.

While that sounds like an easy thing to do, you’d be surprised how many companies fail at this simple task.

Begin with setting up a regular schedule for tweeting, sharing, pinning and more.

There are numerous reports and analytic options out there to help you deduce the best times to post and get the most bang for your dollar. One key, however, is avoiding posting too often. The last thing you want to do is turn people off and make it seem like you are shoving information and/or sales down their throats.

Don’t Forget to Network

Another important reminder is to share your social media output with others, including other businesses.

Now while you understandably might be hesitant to promote competitors that does not mean you can’t publicize relevant tech news. If something in the tech world would be of interest to the general public, then by all means talk about it on social media.

Lastly, be sure to keep in mind (if you are not already) that making your current and potential clients happy should always be a top priority as you look at strategies for building customer loyalty.

In the end, your customers and how you treat them go a long way in determining your success.

When you deploy social media as part of that process, your odds for success are that much higher.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

from Darlene Milligan http://ift.tt/16k6QaL via small business marketing company

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