If any industry understands the power of the internet, it’s the cable industry. As broadband subscriptions continue to rise and an increasing number of customers are migrating toward online streaming services, it’s apparent that the future of digital communication will be rooted in the internet. Specifically, that means cable and internet providers need to find ways to interact and engage with customers online. Thankfully, social media offers a great opportunity and should be leveraged for maximum results.
3 Most Important Social Media Platforms
As an internet and cable service provider, there are three social media platforms that stand above the rest in terms of potential customer reach and engagement. They are:
Facebook. As the largest social media platform on the internet – with 890 million daily users and 1.39 billion active monthly users – Facebook is the most critical component of your social media marketing strategy. Without Facebook, any strategy will fall flat.
Twitter. Twitter is growing extremely fast and has enormous value for service providers. It’s a great way to release timely statements and engage with customers.
Pinterest. The third most important social media platform for cable and internet service providers is Pinterest. When properly managed, a presence on Pinterest allows you to engage with customers in a fun way.
4 Rules of Social Media
In order to truly unlock the power of these three social media platforms, you’ll need to understand the four golden rules of social media for businesses:
Listen. The mistake most businesses make is failing to listen. The number one rule is to use social media as a tool for gathering information. You should listen to what your customers are saying and learn from their opinions.
Engage. Once you’ve mastered listening, you can begin effectively engaging. When properly used, social media is a healthy two-way street.
Inform. Social media is one of the quickest platforms for disseminating information and releasing statements. When properly used, sites like Facebook and Twitter can serve as a free PR outlet.
Excite. Social media should be exciting! This is what sets it apart from any other online community or website. Don’t be shy about sharing videos, curating cool articles from around the internet, and trying new things.
5 Simple Tips for Optimal Engagement
Listen, engage, inform, and excite by implementing the following five tips into your social media strategy:
Always respond. Any time you receive a serious customer inquiry on one of your social media profiles, make responding a priority. Sadly, according to SproutSocial, only one out of every five customer inquiries on Facebook and Twitter are ever responded to. Become the exception to that statistic.
Love local. Customers want content that’s personalized. One of the best ways to do this is by targeting with local content. For example, if you’re a San Francisco cable or internet provider, write an article about the top places to eat in the city. Don’t just spout off information about your latest sale or package. Contribute valuable content that speaks to readers where they are.
Show personality. The reason so many brands fail to gain any traction on social media is they show no personality. Help people connect with your brand by letting down your guard and engaging.
Be consistent. If you’re only posting content once a week, you’re going to lose followers and credibility. Be consistent and try to post at least once or twice per day. However, don’t get lazy with posting at the expense of consistency. Always be aware of what you’re posting, whether it’s relevant, and how it will be received.
Appealing to the Masses
As a cable and internet provider, it will become increasingly important to connect with customers via social media in the coming months. By implementing these helpful tips, you’ll be able to build an active community that engages with your brand.
from Darlene Milligan http://ift.tt/1vlxWK4 via small business marketing company
from Tumblr http://ift.tt/19NvgeO
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