How would you rate your social media efforts and ultimately results as a business owner?
If you were to rate them on a scale of 1 to 10 (1 being awful and 10 being great), where would place your social media outreach over the last year? While many might say somewhere in the middle or a little higher up, others, unfortunately, would be near the low end.
When you stop and think about it, why is your social media dragging you and your business down?
Focus on Time and Effort
Like many tasks in life, it essentially all boils down to putting the maximum amount of time and effort into your social media strategy.
For those who choose to do just that, the rewards can be rather terrific. On the other hand, those choosing to do social media here and there will oftentimes find themselves a day late and a dollar short.
In order to boost your social media results in 2015 and beyond, keep in mind:
- Focus – First and foremost, where should your social media focus be in 2015? That starts with what kind of products and/or services you offer the public. If you offer http://ift.tt/1L5sG1d or another likewise company, your focus should be on families, individuals running businesses out of their homes etc. That doesn’t mean you shouldn’t approach some senior citizens, but many older people are probably watching their dollars, not to mention many of them are not heavy Internet users. Focus on your demographics (make sure you know your demographics for starters) and know who you stand the best chance of reaching with your social promotions;
- Implementation – Once youknow where your focus should be, how will you go about implementing your social media pursuits? Some choose to do it in-house, others opt for outsourcing it. If you do the former, make sure you dedicate the time needed for a viable social media program. You can’t do occasional tweets, shares, and pins etc. and hope to strike gold. Set aside some dedicated time to really make it work. If you select the latter, make sure you choose a qualified social media company, individual etc. Do some background researches on them before you take them on board. Do they produce results? How is their customer service? Are they looking forward with their social media ideas instead of standing pat? These are all things you need to understand;
- Learn – Lastly, don’t hesitate to look around and see how others (including your competition) are doing social media. While you are not best served in emulating everything your competition does, you can learn some things from them. Also don’t be shy about surfing the Internet for blog posts on social media, especially from some of the better-know experts. All the information may seem a tad overwhelming at first, but you can ultimately benefit from such knowledge. Knowing which sites are best to use, the prime times to use social media, how to avoid negative customer interactions for the entire world to see etc. are all things you and/or your social media provider should understand.
If your social media program hasn’t been clicking in recent times, refocus your efforts and make it click this year and beyond.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
from Darlene Milligan http://ift.tt/17DIRVk via small business marketing company
from Tumblr http://ift.tt/1zIymFT
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