We live in a media-rich world, where diverse content drives everything from brand awareness to sales conversions. This has been seized upon by the mobile app industry, which now offers multiple avenues for consumers to download and share content such as music, videos and literature. While there the markets for audio, visual and literature apps are commonplace and lucrative, however, there is one sector that continues to outstrip them all in 2015. This is the market for mobile game apps, which is projected to grow at 16.5% this year and reach a cumulative value of $3.04 billion.
While this is impressive by itself, it also stands up to competition from similar sectors. 2015 will see the rate of e-book downloads rise by just 4.4%, for example, while the music app market will also grow at a relatively modest 5.4%. Although video app downloads are predicted to increase by an impressive 13.8% this year, this still falls short of the growth in the mobile gaming market. This is according to data released by the eMarketing group, and it suggests a genuinely bright future for mobile game developers, virtual gaming sites such as free casino gamesand individual platforms such as Android and iOS.
In addition to sharing these insightful figures, the report also offers suggestions as to why mobile games continue to outstrip alternative types of app. The most prominent is the innovative and purposeful freemium business that drives mobile gaming, as this makes titles freely accessible to players while also encouraging them to make in-game purchases that enhance their experience. As well as affording customers the freedom of choice as to how and when they spend, this is also expected to account for up to 60% of growth in the sector and equates to an estimated £1.82 billion.
This years’ growth in the mobile sector is not only pronounced, but it also continues a trend that has continued for more than three years. More specifically, mobile games are continuing to account for a larger share of the overall market, rising to 30.9% for 2015. This contrasts sharply with just 26.4% in 2013, and highlights the rising influence of this specific sector.
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from Darlene Milligan http://ift.tt/1OLUrkE via transformational marketing
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