Whether you’re a charity, or you’re looking to grow your business through promoting one, you can leverage social media to accomplish the task. It’s one of the best ways to get the word out in promoting a good cause.
Teaming up with a charity through your marketing efforts is not only a generous thing to do, but it also does wonders for your business image. It shows that you’re a company that not only cares about its customers, but also the surrounding world.
However, it’s important to note that promoting a charity for both the good of the charity and your business is no easy task. It takes constant diligence and the right strategies. With that in mind, consider some of the ways to make your charity marketing efforts more successful.
Provide Adequate Background Information
Begin by making your followers believe in your cause. Consumers are often wary of donating to charities that are actively promoted. However, you can sway followers by sharing a compelling story. This will get them more interested in the cause, prompting them to share your posts and tell their friends.
Be Active and Engaged
No campaign can get very far without engagement from those interested in the cause.
Aside from responding promptly and professionally to comments, questions, and posts, you should also keep your social media accounts up to date with posts from your business and updates from the organization you’re supporting. This is a great opportunity for you to leverage your business and bring more attention to the charity you’re supporting.
Be Authentic
The success of your charity marketing rests on carrying on a conversation, and no one wants to have a conversation with a faceless brand. It takes authenticity and personable connections to truly engage an audience of supporters.
Encourage Sharing
Social media can spread information faster than almost any media outlet if you can capture the right attention with your content. In order to encourage your users to share your content, there are several things you’ll need to focus on, including putting out frequent and quality content, leading by example, and creating content worth sharing. A few nudges here and there can help get the ball rolling, and if you’ve managed to meet the criteria for viral content, the rest will work out.
Host Events
Step outside of the digital world and promote your cause through physical events. Though this doesn’t have the potential of reaching as wide of an audience as digital marketing, it’s the best way to truly garner support. Setting up a booth at a local market, trade show, or marketing event gives you an opportunity to talk to people face to face, which is something they’ll remember better than any social media post.
Keep It Simple
One of the most important aspects of effective charity marketing is simplifying the message. Don’t try to redefine the significance or distort the cause. Keep it simple and get to the point.
Charity marketing is a great cause that can help your business when utilized effectively. The biggest takeaway here is to keep things simple and leverage social media to bring the most attention to your brand – the rest will follow.
from Darlene Milligan http://ift.tt/1TSAMOh via transformational marketing
from Tumblr http://ift.tt/1P7QMrA
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