Digital marketing has now become the most important type of marketing for any business with an online presence. Companies all around the world are now focusing more on their online strategies than they are on their offline marketing materials. Businesses have realized the importance of being present on the internet and having a good reputation for internet users. If your business gains a bad reputation online, you can prepare for the worst. You could take the example of what happened to Volkswagen just 3 years ago to know what digital marketing can do.
It has now become crucial for businesses to understand what people want in order to successfully become powerful brands. The best way for them to know what people are thinking is to use digital marketing methods. At the same time, they need to have a very strong social media presence in order to make loyal customers. Just like any other industry, the automotive industry is currently benefitting greatly from digital marketing. Here are some of the ways the automotive industry can really benefit from a sound digital marketing strategy:
Knowing what people want
It is now a common trend for businesses to take online surveys for their products. Even if they are not able to get feedback from all the customers, they have a group of customers who will always respond to such surveys and provide useful information to companies about how they feel about the matter in question. By knowing what people want and what they don’t want, automotive companies can produce products that are according to their customers’ needs. They can have loyal customers and by listening to these customers they can become powerful brands with great reputations.
Hitting The Target Market
One of the biggest benefits of using social media for digital marketing is that companies have a huge target market to reach out to. Unlike conventional marketing where companies just advertise their products randomly, this type of marketing is much more informed. By using their favourite social networking platforms, companies can target the particular segments where they only find people who are potential customers too. By monitoring the activities, trends and behavior of these people the automotive industry can learn what really motivated their target market into making a purchase.
Build your reputation
Before Online marketing, it was extremely tough for a small automotive company with a small marketing budget to complete with the huge automotive businesses such as Ford and Ferrari. In the online world all businesses have a much more level playing field. Through proper search engine optimization, small companies can also come out on top in the search results. With billions of searches being performed every week, these companies can become greatly known if they are able to get to the top positions in search engine results. This is done through pay per click marketing or other organic marketing methods.
Remove Bad Labels
It is true that many big companies’ reputations have suffered because they were not aware of good online marketing ethics, even with a little mistake it is possible to tarnish their image for their customers. At the same time, companies that have a bad reputation in the eyes of their customers can use online marketing methods to win back their customers. These companies can use online social media, blogs and forums to get in touch with their customers and remove any misinformation given to their customers by getting in touch with them directly.
Use Targeted Marketing
Google and other big companies that currently rule the internet world are now helping businesses get access to their huge database of records for their customers. By accessing these records, businesses are able to send their marketing messages to targeted customers or customers who have browsed the internet for something that businesses can sell them. Just like Google, Facebook has also helped many businesses with targeted marketing. Websites that have specific categories for certain listings are also helpful, for instance, Gumtree has a section dedicated to buying and selling used and new cars, which is a great place to find interested customers. Whilst advertising on sites such as Facebook and Google at scale can be expensive, these costs will be nothing compared to the expenditures of an offline marketing model.
They Can Empower Their Local Presence
Local SEO has gained a lot of attention in the recent years. It would not be wrong to say that it has become one of the primary targets for most companies because of Google’s push towards local search. Automotive dealerships can greatly benefit from local search aspects of the online world. There is a new service about to be launched by Google where people will be able to look at their local results for whatever they are looking for on the internet with great ease. Businesses are seriously working on their local search strategies.
Content Strategy
Almost every car manufacturer is using its online real estate to push its own content strategy that is created to grow potential customers brand loyalty. Rolls Royce are a great example of this, by using new social media network, Periscope when launching their new Wraith Model they were able to grab the worldwide media’s attention and gain a competitive advantage to its competitors by taking those learnings before other companies had given it a second thought. Whilst the campaign’s sole aim wasn’t to push sales of the model, it got the internet and automotive fans alike talking about the brand and was a great success.
Market In Unique Ways
Digital marketing has opened new horizons of marketing for the automotive industry. With the new cab and volunteer driving services such as Uber and Lyft, it has become possible for the automotive industry to market itself in the most unique and powerful ways possible. Automotive industries are now in a position to have their products marketed on the screens fitted into the cars and cabs that are working with Uber, Lyft, and many other similar services. This type of marketing is different in that it captures customers who are engaged and have time to watch the adverts.
from Darlene Milligan http://ift.tt/1IpePWh via transformational marketing
from Tumblr http://ift.tt/1lwTgs4
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