Smart Email Marketing is Here!

You have a Smart phone. There are Smart cars, Smart appliances, and Smart tablets. There are even Smart people who design all these Smart things. The time has now come for Smart Email Marketing – email that reaches your customers with a message they want to hear and act on.

Why use email campaigns

The simple answer is that if they are crafted correctly, they work. They deliver your message in a way that it is read by the majority of the people receiving it. Better than Search Engine Optimization, more powerful than direct mail, email is delivered to Smart phones and computers daily.

Most of us even start the day with our coffee reading our emails either on our computers or on our Smart phones. So it stands to reason that an email that catches our attention, offers us some useful information, and gives us a link to click for more engaging commentary would be a wonderful marketing tool.

Yet many companies are under-utilizing emails as a means of marketing to their current and future customers. One of the reasons email is underused is that many marketers have not found email a productive way to engage customers. What they fail to realize, though is that there are dynamic new email marketing techniques that work and courses offered that teach all these email marketing tricks and trends.

Email marketing tips

Getting your emails past the spam filter and into your consumer’s hands is a very important part of email marketing. Before you start marketing via email, though, be sure to read the provisions of the CAN-SPAM Act enacted in 2003. Violators can be fined up to $11,000 for each email address they violate according to the Act’s provisions.

The CAN-SPAM Act has the following provisions that protect consumers from unscrupulous email marketing campaigns:

1. Use of false or misleading information in the “From” and other headers of emails
2. Use of bait and switch or deceptive subject lines
3. Failure to include a valid postal address
4. Failure to tell recipients how to opt out of future mailings, and to honor the opt outs promptly
5. Failure to identify the email message as an ad
6. Neglecting to monitor what businesses you hire to do your emailing are doing.

Once you are sure you have complied with all of the CAN-SPAM Act’s rules, you can then use the following tips to enhance your email marketing campaigns:

1. Use of personalization in initial emails can be a turn off as it presumes an element of a relationship that has not yet been established. A better way to personalize without using a name is to target the person’s prior buys. For example, you could an email that offers useful information about the pollutants found in the air inside a car and a link to a car air purifier to customers who have purchased a house air purifier from you.
2. Avoid subject lines that are between 60 and 70 characters in length. Adestra reviewed over 900 million emails and found that subject lines with 70 plus characters and below 50 characters garnered more interest. The best rate of opening was for subject lines less than 10 characters long.

Email is a dynamic marketing tool when used properly. So what are you waiting for?

from Darlene Milligan http://ift.tt/1Yf5pP9 via transformational marketing
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