Social Networking Key in Pitching Your Brand

No matter what products or services your business offers, pitching your brand has never been more important.

With so many brands on the market these days, consumers can find themselves getting lost in all the choices.

Remember when there used to be just regular Colgate toothpaste or regular Pepsi and Coke?

Sure, those successful brands still exist in their simplest forms, but they have also added countless other variations of their flagship products. With that being the case, the consumer can be left scratching his or head over which one is best for them.

Make Your Product or Service Socially Friendly

In order to stand out amongst the crowd, it is important that you do a variety of marketing maneuvers, one of which most certainly should include social media.

With a stellar social media game plan, you can not only get your brand out in front of countless eyes, but you can also get a discussion (presumably a positive one) going with consumers.

So, what are some ways to capitalize on all social media has to offer your brand?

They include:

• Mission – Be for you can even begin to think about having success on social media; make sure to define your social mission. Why is it that you want to socialize your brand? If it is just because the competition is socially active, you’re almost doomed to fail. Put together a concrete mission which clearly spells out what you hope to gain by using social networking;
• Demographics – The product or service you offer goes a long way in determining your target audience on social media. Taking the time to find out who is interested in your brand, who buys your brand and who helps promote your brand are all important. Whether you are selling furnishings for the home, financial advice, DIRECTV bundles with internet providers, travel packages, insurance or countless other products and services, know your target audience on social media;
• Persistence – It is so easy in your daily business goings-on to get sidetracked about promoting your brand. As a result, your brand does not get the attention it deserves and/or needs. While you do not (and should not) be spending 24/7 on social media, be sure to carve out blocks of time in order to spread your message around. If you find time is not on your side, then hire someone (either in-house or outsourced) to handle your social media needs. Even though you will find some companies do truly exist without social networking, they are becoming more and more of the dinosaur age in today’s social networking world.

With 2016 knocking on the doorstep, take the time now to figure out how your brand and social media will partner in the New Year and beyond for an incredible one-two punch.

Photo credit: BigStockPhotos.com

from Darlene Milligan http://ift.tt/1T2Nslq via transformational marketing
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