You can have the greatest social media campaign or strategy in the world, but it’s useless without any followers. Whether it’s Facebook, Instagram, Twitter, Pinterest, or any site in between, your brand’s success is dependent on its followers. Thankfully, it’s not an impossible task. However, before jumping into the task of acquiring followers, make sure you prep your profiles so they are professional and filled with quality content.
Build Professional Pages
Have you ever visited a poorly designed social media profile? It’s a major turnoff and almost forces you to click the back button on your browser. Then, you get professional profiles like Park View Legal’s CrunchBase page, which has complete information, details, and resources. These pages encourage you to stick around and learn more.
In order to ensure your page falls into the latter category, you want to pay attention to the three C’s: completeness, correctness, and consistency. Your profiles should be complete, in the sense that you have a brand logo, links to external pages, and contact information. Furthermore, each of those elements needs to be accurate, or correct, so as not to be misleading. Finally, the page should have a consistent tone and overall message.
Post Quality Content
Crafting good profiles is like building a home. While the details, like profile image, contact information, and theme styles, are the foundation and framework of your social media profiles, the content you post is the front door, siding, paint job, and landscaping. It’s what tells people to stick around and come inside.
When people click on your profile, they’ll immediately judge you by conducting a quick scan of your most recent posts. In 2015, your content needs to be visual in nature to succeed. This means placing an emphasis on infographics, videos, and images. According to reports, tweets with images get 150 percent more retweets than those without, while the total number of videos in Facebook newsfeeds increased by more than 360 percent in 2014.
4 Tips for Adding Followers
Now, let’s take a look at some of the top ways to quickly and effectively expand the size of your social communities:
- Encourage social sharing. On any website or webpage you have, you need to include or enable social sharing buttons. These make it easy for readers to share content with their followers, which ultimately gives you access to more leads.
- Build a foundation. The truth is that people are more willing to follow pages that already have followers. The best way to get over the initial barrier of having very few followers is to encourage employees, customers, family members, and partners to start following.
- Cross-promote. Do you have a strong followership on one platform, but not the others? It’s perfectly acceptable to tweet about your Instagram account, or vice-versa.
- Run a contest. People love winning free things and are more likely to follow you if you’re offering a giveaway. Run contests, ask your existing followers to share related content, and require people to follow in order to be eligible to win.
There are obviously plenty of other ways to gain followers – so don’t limit yourself to just these four tips – and remember that it’s always better to have fewer engaged followers than lots of detached followers.
from Darlene Milligan http://ift.tt/1NEg8Pv via local marketing services
from Tumblr http://ift.tt/1DoJIHs
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