Are you looking for ways to increase your engagements and reach on social media? Consider increasing your use of video.
A study conducted in 2014 by Quintly evaluated 49 million Facebook posts. Of those, posts that included video received almost twice the average number of interactions as those with photos – 2,183 average interactions for video posts versus 1,358 average interactions for photo posts.
Photo: Life of Pix
That same study showed that video posts only make up about 3 percent of the evaluated Facebook posts. This means that if you use video regularly, then you’re doing something that the vast majority of other Facebook uses aren’t doing, so you’re giving yourself a competitive advantage.
Here are some creative ways that you can use video in your social media marketing efforts.
1. Use a Featured Video on Your Facebook Fan Page
Facebook allows you to present a featured video to people who visit your fan page. To do that, start by uploading the desired video to your page. You can use one that you already have or you can produce one specifically for this purpose. Be certain that you use a video of professional quality because it’s likely that it will give visitors the all-important first impression.
Once you’ve uploaded the video you want to use, click on the Videos tab that is just below your cover photo. Click the Add Featured Video option. Select the video that you uploaded.
2. Create a Channel Trailer for Your YouTube Page
Did you know that you can create a trailer for your own YouTube page? That’s a great way to give your visitors a sense of what kind of videos you offer.
The video that you use for your trailer must be one of the videos that you’ve already uploaded. It’s a good idea to create a video specifically used to promote your channel and encourage people to subscribe.
To specify a YouTube trailer, go to your channel page and select the option add a channel trailer – it’s also known as the unsubscribed trailer. Once you specify a video as your trailer, it will automatically play for people who haven’t subscribed to your channel.
3. Use Embedded Videos in Your Marketing Efforts
Remember, sites like Vimeo and YouTube allow you to embed videos on Web pages so that they appear to be a perfectly natural part of the overall design. You can see an example of that at the Anthony Brand’s Grungy Gentleman website. In that case, the video just seems to fit right in with the overall advertising effort.
By embedding video, you’re encouraging power users to click on the videos themselves and play the video on the hosting site. That will give people an opportunity to subscribe to your channel.
4. Curate Videos on Your YouTube Channel
Do you want to share great videos with other people without going through the time and hassle of uploading them? Then simply curate great videos that other people have produced.
Remember, YouTube gives you the option to create a playlist. You can include whatever videos you want in that playlist as long as they’re on YouTube.
When you create a playlist, you have the option to make that playlist public or private. Obviously, if you want to increase engagement, then be sure to make the playlist public so that others can see what you’ve curated.
5. Share Embedded Videos on Social Media
Perhaps you’ve gone through your Twitter timeline recently and noticed that someone posted a link to a YouTube video. That link required you to click on it and leave your Twitter timeline before you could actually watch the video.
Don’t imitate that person.
Instead, share a video to Twitter directly from YouTube so that the video is embedded within the tweet itself. Then, people who follow you can watch it without being forced out of their social media context.
Social media presents a great opportunity for you to build your brand. Be sure to get the most out of it by making use of video as much as possible.
from Darlene Milligan http://ift.tt/1GmpNcZ via social media marketing services
from Tumblr http://ift.tt/1I0RHL4
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