Marketing has been around for a lot more time than we may be tempted to believe. Social media is relatively new when compared with it but there is no way to deny the fact that it is the one medium that had the highest influence ever on marketing. We are going to highlight just some of the ways in which social media influences marketing communication in order to help you to better understand the importance it has in modern business.
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Two-Way Communication
This is a huge way in which social networks influenced marketing communication. It is not that important for B2B communication as we do tend to use other technologies like modern video conference with Bluejeans but when communicating with the target audience, gaining access to a two-way communication channels is really important. Social networks like Facebook and Twitter allows the target audience to respond to marketing messages. This offers instant feedback and marketers automatically know that they are doing something right as responses are positive. Alternatively, modifications can be done if responses are negative.
Smaller Companies Can be Heard
Social media marketing is practically a gold mine for smaller firms since they can be heard. When dealing with the larger companies, there is no competition in terms of how much money can be invested. There are huge costs associated with regular marketing and social media made it possible for firms with low investment capital to be heard. This lead to some really interesting companies standing out due to the massive exposure that was generated through the use of such communication channels.
A Social Media Revolution
Social media had a huge impact on public relations, marketing and advertising. Companies actually manage to save thousands every year, some every month, thanks to the fact that they manage to move away from the regular channels used: TV, radio and print. We saw the fact that there is a clear increase in the number of ads that are bought in banner form since companies can use social media pages in order to send a message out without having to spend anything.
Target Audience Analysis
Social media brings in so much information about the target audience that a marketing campaign has. It is not that difficult to learn what people love and you can use all the information that is freely available about those individuals you are interested in. Social media is something that you have to use these days because it offers a lot of data. Use that information in order to be successful on the long run.
Social Media Marketing Is Not Easy
Although social media is incredibly useful in helping all marketing communication efforts become more effective, it is really important that you use all channels properly. All companies have to be consistent and use social media in a proper way. One thing that many do not know is that when you use social media channels, you cannot do it sparingly. Have patience and always use your channels in order to improve your marketing channels.
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