As a content marketer, your goals are to increase knowledge of your brand, create engagement, create conversions, and ultimately to make more money through increased sales. In order to accomplish this, you’ve probably become active on Facebook, Twitter, and Instagram. You may have even added a blog to your company’s website.
In addition to all of this, you’ve probably invested in a variety of tools to help you create, publish, and promote your content as well as measuring the effectiveness of your efforts. What you may not realize is that you have been overlooking something that can help you meet all of your goals while also giving your followers a bit of entertainment.
Here’s the interesting thing, you probably see this digital marketing powerhouse in use everyday on your newsfeed. As it turns out, the social media quizzes you see on Facebook can be used as a powerful marketing tool.
Skeptical? Keep reading, and we’ll go through all of the steps you need to take in order to create a social media quiz and use it to boost revenue.
1. Choosing The Type of Quiz to Create Your Title
Online quizzes can be sorted into two categories. The first is the personality quiz. People who take personality type quizzes are asked a variety of questions about their preferences, opinions, and experiences. The quiz then generates a result that identifies them as a particular type of personality. As a marketer, you could use a personality quiz to demonstrate to your customers that they have a specific personality type and then use that result to recommend a specific product or service that matches that.
The second type focuses on knowledge. With these quizzes, people answer questions to determine their level of factual knowledge about a particular topic. You can use these quizzes as a way to let customers know that they may be more in need of your products or services than they realized. For example, if you own a computer security company, you might create a quiz about the dangers of hacking and data theft. Then, you could use the results to encourage potential customers to contact you about your services.
When it comes to creating your title, it is important to remember that different types of titles have different impact. Let’s start with the word actually. Consider the following two titles:
‘How Much do You Know About Content Marketing’
‘How Much do You Actually Know About Content Marketing’
Do you notice how the second title is presented almost as a challenge? That’s a very effective way to get people to take the bait. Other options include version of ‘Which Celebrity Personality are You’ and ‘Which Character/Type of Person Are You’. Each of these get attention due to the popularity of the people being used as the basis of comparison e.g., Pokemon, Star Wars Character, tv mom, etc.
2. Creating Engaging Questions
Your quiz type and title might be enough to get people to click the link to take your quiz. However, if your questions are boring, they’ll click back to whatever they were doing before they finish. Here are a few tips for creating questions that keep people engaged.
- Every question should include an image. As always, images are extremely useful in helping you maintain attention and focus. In fact, some quiz generators allow you to use an image for each possible choice on multiple choice questions.
- Write your questions in ways that reflect your brand. If your brand is all about solemn professionalism, don’t write goofy questions. However, it is okay to lighten up just a little bit.
- Don’t expect anybody to spend more than five minutes taking your quiz.
- Even though these quizzes are meant to be fun, pay attention to quality. Writing mistakes are embarrassing and distracting.
3. Working on Your ‘Hook’
Your hook, also known as your lead capture, is the element that you insert after the user finishes the quiz and before the results are generated. The lead capture is where you ask the user for contact information. Placing your hook here gives people incentive to provide their contact information so they can get to the results. Here are a few guidelines to help ensure you get as many takers as possible:
- Only ask users to provide a minimal amount of information – First name, last name, and email address at most
- Provide an incentive for providing contact information, such as entry into a drawing for a giveaway or a discount coupon
- Give them an out – If they just want to get their results without providing contact information let them through the gate.
- Include a blurb that informs users you will be contacting them in the future
4. Coming Up With Results That Earn Shares
When it comes to the results that you generate, you want to do two things. First, you want to generate results that people will want to share with others. You can do this by including a flattering image with the results. Users will associate them image with themselves when they see their results. If it isn’t flattering or aesthetically pleasing they aren’t going to share it. In addition to this, you should always include a sincere compliment in the results, even if the user did not fare very well. For example, “You Know Absolutely Nothing About Computer Security!” is a bit harsh, while “As a busy professional, you probably haven’t had the time to keep up with the latest in security technology”. Remember, when failure happens, you still want people to feel good after taking your quiz. Finally, follow up with a call to action that uses the results as a catalyst.
5. Getting Your Quiz Out There
You have many options when it comes to getting your quiz out to the public. You can share your quiz on Facebook and Twitter. You can also distribute your quiz via email newsletters, place it on your website, or use it as the centerpiece of a blog post. If you don’t mind spending a little money, you can also use paid advertising as an option. Whatever you decide, you can use good content writing to make your promotional efforts compelling.
6. Following up to Keep Customers Engaged
After the quiz is over, don’t forget about your audience. Be sure to thank them for participating. Then, follow up with them. Give them a breakdown of test results that others have received, and then remind them of how your products and services tie into their results.
from Darlene Milligan http://ift.tt/1nheQBr via transformational marketing
from Tumblr http://ift.tt/1Qq8M1Q
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