Building traffic is a long-term goal, anyone will tell you that. What they might fail to mention is that laying a bit of groundwork in places you probably didn’t consider will pay dividends over time, and rather passively.
My favorite method of doing this is through taking advantage of Google Suggest. This autocorrect feature on the search engine is what gives us suggested results in both the URL (for those who have Google set as their primary search engine), and their search boxes. It uses both patterns in the user’s search history and metadata crawled by the engine’s bots themselves to make suggestions based on partial searches.
Google Suggest is insanely useful when it comes to boosting traffic. It isn’t about result page ranking, it is about getting to them before they ever even reach that point.
But how do you exploit it? There are a few ways you can begin to build the foundation that will lead to better Google Suggest results later on.
Use the Tools to Generate Search Suggestions
There are two awesome tools you can use to generate long-tail keyword suggestions:
1. SerpStat
Filter search suggestions to see only question queries being typed in the search field.
2. Bulk Suggest Tool
Investigate search suggestions from Google, Bing, Amazon and Youtube simultaneously.
Start Tracking Long Tail Keywords Based On Traffic
If you aren’t already using Google Keywords and Webmaster Tools then you are probably the only one. Both are going to provide crucial data for this process, the first more simple and the second more expansive.
What you are looking for are long tail keywords based on what generates the most traffic for your site. You can also see what is trending for other sites in your industry and try to corner that, but keep in mind it will be more competitive. Try using what is already working for you first, then expand out as your influence grows.
These long tail keywords are going to be some of the auto suggest paths you take. Once you know what they are you can begin incorporating the proper SEO into your content marketing and site details.
See What Is Already Trending
An alternative is to find what else is being suggested already in your industry that doesn’t too aggressively push your competitor’s sites. This takes some trial and error, and can be a little frustrating.
Just be patient, and begin gathering together general keywords in a long list. Then begin putting them in and see what comes up. You may gain a better understanding of your own marketing avenues this way.
Use various tools to research trending niche questions including Twitter, Quora, Moz Q/A, Site Geek, MyBlogU:
Think of different types of content you can create: FAQ, glossary, resources page, etc.
Find Out What Is Working For The Other Guys
Your competition could be a valuable source of information. What is working for them? Can you emulate it without getting lost in the crowd? Should you be avoiding certain keywords that massive brands have managed to monopolize? Is there any chance of you showing up by using the same Google Suggest phrases?
Try and remain realistic when it comes to competitor research. There may be opportunities for you to poach their Google Suggest position, more so than their search result rank.
Avoid Keyword Stuffing, Even A Little!
A word of caution: don’t keyword stuff! I don’t just mean the over the top keyword stuffing that used to be seen in content that didn’t even make sense in order to generate page clicks. You don’t have to be running a ranking scheme to be guilty of this web-age sin.
Keyword stuffing can be as simple as trying to reach a certain density percentage in your posted text. It is annoying, looks unnatural, and Google will pick up on it. This will hurt your results, not help them. First Site Guide has a great article that explains that better.
Always focus on providing valuable and well-crafted content and text on your sites, and make the goal of improving ranking or traffic secondary. It will work in your favor.
Do you have any tips for making the most of Google Suggest? Let us know in the comments!
from Darlene Milligan http://ift.tt/1qFmTdm via transformational marketing
from Tumblr http://ift.tt/1XLELOJ
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