This is the era of internet, and internet has changed our world like nothing has in the past. There is so much new stuff every day that reaches people that there is nothing new anymore. You get to see things that seem physically impossible quite commonly through videos now. People are paying money for their shopping from their smartphones without requiring any paper or plastic money. Smartphones have become the new cameras and scanners. Printers have become the new builders with the new 3D printing technology. The future of the world is quite what most minds had not imagined.
With so much going on all around the people, businesses need to raise their bars too. They can’t rely on old and conventional marketing techniques and expect to be big businesses today. Now is the time of digital marketing and using internet marketing to its full. It won’t be wrong to say that your success today relies just as much on your digital marketing strategies as it does on the quality of your product and service. In fact, if your product is a few points lower than some other product, you could fill the gap and in fact become a better business with better digital marketing.
Here are a few practical methods that will allow you to make your digital and internet marketing a success:
Have A Social Media Identity
Read the subheading with a little more attention and you will realize that you are not being told to be present on social media. It is because presence does not matter much today. There are already billions of people there so your presence won’t make a difference. Now is the time to create an identity on social media that is unique and different from the rest. This is done by using your basic business ideas and enveloping them with modern and most appealing social media marketing sheets.
For example, businesses are now moving towards internet video ads that bring in the “reality” factor into them. Even with the advertisements, businesses are interacting with their real target audience. Companies are marketing their products using unique and funny ideas and “will it blend” is a perfect example of that. In short, you don’t have to “sell” your products and services on social media. You have to share material that is interesting, attention grabbing and still connected to your business, and get known for it.
Get Reviewed
It does not matter whether you are selling services or products, getting reviewed has become a great way for businesses to become reliable and credible in the eyes of their target audience. People like to follow people that are just like them and that’s why they love to be subscribed to bloggers. They don’t follow companies and businesses because all they expect is sales pitches. A great way to go about this is to approach the bloggers and people who are being followed by millions of other people. This is done by submitting your products and services for reviews.
Most bloggers will leave videos on YouTube to help their followers understand various services and products. They want their followers to pick the right stuff and they help them by reviewing products. By offering free product samples and some commission on sales, you could ask these bloggers to review your products. In this way, you will gain access to potential people and the remarks given by the reviewer while reviewing your product will greatly affect your sales. If a reviewer endorses a certain product its followers will endorse it too and the result will be a more credible business and product.
Provide Great Experience
There are billions of people using the internet at any given time. You literally have access to all of these people and your website is what represents you in the cyber world. When people come to your website or blog they want to experience something different. The last thing they want from your business is a shabby online experience. A great experience is a mix of many elements and you will have to pay attention to all of them. First, you will have to make your website smooth, informative and easy-to-browse.
You do this by trimming your codes and focusing on your SEO strategies. Reduce the website loading time, provide only informative content and keep the navigation as simple as possible. Use the best call to actions in the most highlighted way possible. Be there with your visitors and customers by providing online chat or a phone number to talk to a rep. Keep inquiry forms and complaint ticket options on the website. Secure your website with the latest Security socket layers. This is extremely important if you have an e-commerce website where people exchange their personal, confidential and sensitive information for their purchases.
Conduct Surveys
How could you improve if you don’t have a clue what your customers want. This is why you have online surveys that greatly help you understand the needs of your customers. However, desktop surveys have not proved very successful in the past. On the other hand, surveys done on mobile devices have proved to be great opportunities for businesses to know what their customers want and what their complaints are. Mobile surveys are successful for many reasons. First, these surveys give businesses access to a size of audience that was never accessible through desktop surveys.
With more than 2 billion people using smartphones you can imagine the size of your target market. Furthermore, smartphones are used much more frequently and consistently by people than desktops. Surveys done on smartphones are shorter, which is the most important thing for customers, and they have a much better interface. Furthermore, with desktop you access only the customers that have dedicated internet connections. On the other hand, mobile surveys give you access to people who are only using their SIM internet for connecting with the world. Lastly, surveys done on mobile phones provide a much quicker response than surveys on desktop computers do.
from Darlene Milligan http://ift.tt/1VbJ1cf via transformational marketing
from Tumblr http://ift.tt/1qxcOzv
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