Smart watches although are still viewed as the extension of mobile devices, but they are increasingly becoming powerful with stand-alone capabilities. These tiny wrist-hugging devices make it incredibly easy to have a quick look at social messages, chat and countless other things while on the go. They allow us to remain updated without needing to pick phone. With the majority of mobile devices running on Android, the Android watches have also become frontline wearable devices now.
Thanks to the rapid adoption of Android users among the Android mobile users, a new opportunity for social media marketing has opened up. As users increasingly prefer to stay connected with social conversation and remain updated, Android watches can come to their aid and consequently social marketers can grab the opportunity to go even further. Majority of Android wear app development companies today invariably know the importance of focusing on leveraging social media in this burgeoning new wrist-held mobile device. Almost everyone is addicted to Facebook these days and there are a vast majority of people who increasingly prefer niche social spaces and wants to remain connected all the time. Naturally, Android Watch is more likely to spearhead the boom of social media marketing in wearable devices.
Can wearables be considered as the new mobile?
The wearables devices seem to share a lot of similarities with the rise of mobile devices. So far, we have seen these wrist-hugging devices deliver usefulness mainly as the extension of mobile devices and they only made it easier to make users stay connected, tuned and updated with many of their mobile apps and notifications. As far as social media messaging, sharing and updating is concerned smart watches offer a more user friendly way of staying in touch with messages, posts and chats in real time.
If smartphones took social media closer to our everyday life, smart watches only took it a step further. Instead of taking the phone out, a glance over the wrist is all that you need. While a notification sent on your phone may be overlooked because of the lag in taking the device out of your pocket or say, from your dashboard or table or purse, in case of a smart watch it is less likely to happen. In spite of their smaller display they can just be ideal for quick and straightforward notifications that are likely to be read in real time. Just with no need of fishing your handheld device out of your pocket, you can see and interact with messages all the time. Naturally, what mobile was to land phones or what smartphones in their heyday to common mobile phones, smart watches can be described as the same to smartphones.
Smart watches can boost the social media addiction further
While many people still consider smart watches as the mere smartphone accessories, nevertheless they increasingly take a positive interest in them as these devices make their life easier through unprecedented access. Why people need further ease of access almost to the point of being able to glance on messages and updates without restraint, we have to take notice of. They need such uninterrupted access all the time irrespective of their state of condition, because they are addicted to social messaging and social browsing. This tremendous bond between the user and the social platforms helped smart watches getting popular.
With the huge growth of smart watches both in Android Watches or in Apple Watch, every mobile app development company including many notable enterprises are increasingly focusing on creating the watch extension of their mobile app. This new wave of the smart watch is already driving the growth in overall app economy. There are many strong statistics that support our notion on this huge growth in apps for both mobile devices and smart watches. In overall measure mobile apps are growing at unprecedented speed. While 80% web and app users are using smartphones, smart watches are the most popular emerging devices having registered with already 9% of users as of July, 2015.
Another argument again goes in favor of smart watches. People mostly prefer smartphones instead of tablets just because they are more portable and accessible. With the same logic smart watches are becoming more appealing to consumers as they can easily be glanced upon and accessed. A whopping one fourth of total time spent on mobile apps belongs to social media activities. The most popular and visited mobile app by US adults to this day is Facebook. According to latest statistics, 36% of top 25 apps are social media apps. With all these statistics indicating to the overwhelming growth of social media that is still left with better part of the ascent, we can comfortably predict smart watch revolution will play a big role in this.
Social messaging for smart watch
The best part of the smart watch app development is obviously the relative ease in shaping and designing an app for this platform. In spite of being a much newer technology for extending the usability of mobile apps into wearable platform, smart watch apps hardly needs more than a few tweaking to prepare the apps for the wrist-held device. Maintaining more concise format, more sleek design and optimization for quick accessibility and ease of use for tiny watch screen, by incorporating all these elements a mobile app can easily be groomed into a smart watch app.
Often simple design twists and tweaks make a smart watch app version ready with all the brand elements and quintessential look and feel. This practice having been already popular is increasingly being adopted by many mobile apps. In the time to come we can see all social media apps invariably coming with their smart watch versions. Smart watches on the other hand being increasingly favorable to micro interactions are likely to become more engaging social messaging platform in the coming years.
To conclude, we must remember that Android is a popular, versatile and widely used smartphone platform used by people of all strata of society. Naturally, Android Watch like its mobile predecessor is likely to enjoy the largest reach, audience and market share among all Android devices and so, social media marketers are likely to give priority to Android watches than other brands.
from Darlene Milligan http://ift.tt/1QkbLrn via transformational marketing
from Tumblr http://ift.tt/1rg5Yzb
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