If you’re a web designer, people probably expect you to extend yourself and try new things on a regular basis. Clients will ask you whether you can do “X, Y, and Z” and you don’t want to say no … even if you’re not sure what you’re doing.
If you’ve been around a while, perhaps you’ve been asked to develop splash or landing pages to help funnel visitors from social networking sites such as Facebook to your clients’ homepage. That may seem easy enough, but there some subtle nuances you’d be smart to pay attention to in order to create compelling pages that inspire high conversion.
The “why” of landing pages
The question you have to ask before setting out to design a landing page is “Why?” What’s the purpose of the page and how can you design with that goal in mind?
By definition, a landing page is intended to provide a focused marketing experience for visitors by eliminating distractions and homing in on relevant, highly specific content. In most cases, a landing page has an explicit conversion goal.
This typically entails the purchase of a product on an e-commerce site, signing up for the notification of a beta launch, registering for an email list, webinar, podcast, or newsletter, or taking a survey in exchange for some type of bonus, such as an e-book.
Although a social landing page has many of the same characteristics of a standard landing page, it tends to focus to a heavy extent on being easily shareable and will likely include on-page social elements — such as a comment box.
Four social landing page design tips
To get you started, here are four of the most effective design tips for social landing page design:
- Get logistics squared away. While the landing page itself is important, you need to perform due diligence and get other logistics squared away prior to the launch of a campaign. If you’re aiming to funnel traffic to a website, can it handle a sudden influx of visitors? According to Chris Whitling, Director of Marketing for HostGator, a leading web hosting service, “You should talk with clients and make sure both the front end and back end of their website are ready. The last thing you want to do is to have spent hours designing a page that serves no real purpose.”
- Avoid clutter. Landing pages should be aesthetically pleasing. Too many visuals can fatally distract readers from the main point or call to action. Use visuals for support, not as distractions.
- Incorporate social proof. When you’re driving traffic from social networking sites, it can be a powerful move to furnish social proof on the landing page. This increases the user’s sense of comfort and raises your client’s credibility.
- Short and sweet. Landing pages are all about getting to the point. The user should be able to divine exactly what he or she is being asked to do — and why! — in 10 seconds or less. This means you need to get right to the point, starting at the top and avoid using large chunks of text. If the person wants to learn more, he or she can proceed through the website.
Become an expert social landing page designer
One of the best ways to set yourself apart as a designer is to identify a niche and stick to it. People love working with a specialist and are often willing to pay more for experienced professionals.
Apply the foregoing tips and you could pursue a specialty in social landing page design.
from Darlene Milligan http://ift.tt/1EKed87 via great digital marketing blog
from Tumblr http://ift.tt/1BclQQU
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