Social media automation – or the process of automating your social media posts to go live at certain times of the day in advance – is becoming increasingly popular among small businesses.
Think about it – if you run a small business, you are in charge of just about everything.
You handle the accounting, the customers, the product or service you’re selling, the marketing, the website, the advertising and more.
By automating social media, a seemingly small task, you can save yourself multiple hours each week to devote to other areas of your business.
Bloggers Will Benefit
Automating social media can be particularly useful for those businesses that are regularly engaged with multiple social media platforms.
Successful blog owners, for example, are constantly pinning, posting and Tweeting old and new blog posts to their social media pages.
Since social media promotion is one of the best ways for bloggers and businesses to get their name out there, it’s not a marketing strategy that can be skipped.
Instead of having to spend time throughout the day posting to social media, you can now automate it quickly and efficiently to increase your brand exposure and save you time.
Getting Started with the Automation Process
So you want to automate your social media, but you’re not quite sure where to start.
The article “3 Great tools to automate your social media” discusses three tools you can use to automate your social media posts, engage with your customers and grow your business. They are Hootsuite, Post Planner and Social Oomph.
Hootsuite allows you to easily manage all of your social media pages from one single dashboard. With the click of a button, you can post to Twitter, Facebook and Google+ effortlessly.
Post Planner, on the other hand, automates posts on Facebook only. Since it’s geared towards just Facebook, it’s more detail-oriented than a program geared to multiple platforms.
And finally, Social Oomph is a social media automation system very similar to Hootsuite.
It has a few additional features, though, such as being able to tweak your posts and send them out again.
Tips for Automating Social Media
Once you decide to automate your social media, choose an automation system (such as one of the three mentioned above) and play around with it in order to figure it out. Most systems have an analytics tool so you can see which platforms are generating the most leads.
It’s recommended to do as much of your strategizing in advance in order to see the most success with social media automation.
For example, you don’t want to just automate a few things here and there, you want to have a long-term strategy in place that will work hand-in-hand with your automation.
Also, plan your posts in advance when on vacation or if you know you’re going to be busy with other tasks.
Keep the posts personal, though, instead of only focusing on the business aspect. People like to do business with others that they feel they can relate to and learn from.
When you own a business, you’re in business for both selling your product or service and selling yourself.
Get others to like you by adding in personal touches to your social media automation plan.
Photo credit: Image courtesy of Shutterstock
from Darlene Milligan http://ift.tt/1HzIf1L via how to increase website traffic
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