Over a last few years, we all know that product marketing through videos has become important for online as well as offline products. Promoting your product through videos not only increases the possibility of better conversion rates, profit, and sales, but also attracts the customers and build trust in them for your product which help to retain the customers. Just like how the other makes different marketing or merchandising strategies same applies with implementation of videos.
Creating a video that shows your product in action and highlight the feature allows you to sell your product to your audience and increases the selling rate and also reduces your return rate. A product data entry shows the quality of a product and provides all the details to the customers and also you can show the process of how the product is made, which can build trust factor in customers. If done right, videos do not just benefit business, but also benefits the target market. Perfect product videos can be simple, informative, short, and straight to the point as you want them to be. But you should remember that like articles, videos also need to be incorporated with the right keywords to make them easier to find in search queries and search engines.
Here are some tips that can help you with creating perfect, effective and efficient product videos that will result in conversion.
1) Focus on the goods: For product uploading services you don’t need any celebrities or models to show off, just have full focus on the product, how it can be easily described and how you can give more information to the customers without boring them. Try to say more about the product.
2) Promote product videos on category page: The best place to upload your eCommerce product video is right on the category pages and site search result pages so that you can promote those videos at the earliest possible moment. If you have gone through all the possible trouble, and expenses to make a product video then why would hide it. Target all the best possible place to show your videos.
3) Make graphics and photos professional: It becomes very important to recognize the power of the visual. Hostage eCommerce product platforms like Amazon and Etsy they never feature sloppy or amateur looking photography on their home page. The product should be clear and well pictured so that customers can have a crystal clear view of the product.
4) Use images and text: In any video of eCommerce product it come important to explain your product weather through action or writing, not everyone has the time to watch videos so providing extra content like adding bullet points will make easy, short and quick understanding of the customers.
5) Film the product where they belong to: Remember that you are not just showing the look of the product, but also showing the functionality of that product. Make sure that your videos should tell all the possible information and it uses and also the effect of product to the customers at short span of time.
Here are the types of videos which work best for eCommerce product entry.
- Testimonial videos
- Corporate videos
- Explainer videos
- Product videos
- Product demos
- Videos ads
While creating eCommerce product videos your goal should be to educate your customers in making the best buying decision, ever with the offer of free return. Educate your customers about your product and make them comfortable while buying. It increases the customer’s retention percentage and customer loyalty ratio too.
from Darlene Milligan http://ift.tt/1CUGIAX via landscaper marketing
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