Launched in 2010, Instagram is taking the social media world by storm by providing a platform on which users express their life, environment or industry in robust images. According to a study by Pew Research in 2014, social media use among American adults is becoming increasingly diversified. While use of Facebook has stagnated in the past two years, Instagram’s popularity doubled since 2012 and continues to grow.
Aside from brands, entire industries are making an impact on their audience by using Instagram’s photo-rich platform to communicate ideas, sentiments and goals. So which industries are rocking the socks off of Instagram?
1. Fast Food
Exploring food in its many presentations might make your mouth water, but it won’t entice you to further engage with a brand unless something makes the experience stick. A handful of players in the fast food industry, both large and small, are using Instagram to make viewers smile, laugh and share their images.
Wendy’s. By creating new ways to get customers in the door, Wendy’s uses Instagram to highlight current menu items and commemorate old faves.
Jason’s Deli. Fresh, natural ingredients is the name of the game for Jason’s Deli, which is a smaller fast food chain offering quality menu items for hungry people on-the-go. A particularly epic Instagram post featured an excited young boy hugging a Jason’s Deli bag full of goodies.
In-N-Out Burger. With more than 47,000 followers on Instagram, In-N-Out Burger publishes posts aligned with the company’s history. For example, check out this retro photo of the company’s founders.
2. Retail
The fast food industry hasn’t yet dominated Instagram. Retail stores are finding new and interesting ways to promote their brand using the image-rich social network. Check out what these major retailers have been up to on Instagram:
Macy’s. One of America’s oldest retailers, Macy’s continues to keep up with changing trends by inspiring customers to quench their thirst for shopping. A recent Instagram post from the brand confronts the gnawing desire to hunt for deals on a Sunday.
Saks Fifth Avenue. Perceived as a hub for classic fashion, Saks Fifth Avenue perpetuates its brand image on Instagram by providing viewers with a mixture of ensemble suggestions and fashionable photo ops.
JCPenney. Vying for the title of America’s household name in retail, JCPenney’s marketing tactics encompass everything the brand values. In honor of love, JCPenney gave its own shout out to Valentine’s Day this year on Instagram.
3. Construction
A sector without which other businesses would cease to exist, the construction industry is enjoying a growing presence on social media. Instead of using text to engage viewers, top construction companies are hitting up Instagram to show in pictures what could never be communicated in words.
CAT Products. One of the largest suppliers of construction equipment and an internationally recognized brand, CAT Products has adopted a creative approach to Instagram marketing, and its dealers like Ransome CAT have done a great job following suit. Take a look at one of CAT Product’s most loved images thus far.
Suffolk Construction. Capturing the essence of what it means to work in the construction industry can be difficult, but Suffolk Construction has mastered the art. The company’s Instagram profile is loaded with stunning imagery taken from real work sites.
John Deere. One of CAT Products’ biggest competitors, John Deere is known for supplying heavy equipment for construction sites, farms and oil fields. Embodying what it means to keep going well after the sun goes to bed, John Deere uses artistic imagery to fuel the creation of social conversations about the brand.
4. Science
On its own, science is pretty cool stuff. But when you allow the top scientific organizations to post images freely on Instagram, you’ll discover some out-of-this-world things you couldn’t have imagined. The following three profiles are proof education is far from boring and exploration is well worth the journey.
Smithsonian. Featuring some of the world’s most treasured historical artifacts, the Smithsonian’s presence on Instagram is both exciting and informative. Check out one of the institution’s most popular #ThrowbackThursday images.
explOratorium. Exploring how the world works for more than four decades, San Francisco’s explOratorium has one of the most interesting Instagram profiles. Known for posting some pretty cool images (like this one of water freezing as seen through a polarized filter), explOratorium is nearly as fun on Instagram as it is in person.
NASA. In addition to posting breathtaking images of space, NASA uses Instagram to pay tribute to fallen icons. A recent farewell to Leonard Nimoy received more than 160,000 likes.
5. Cosmetics
On the surface, cosmetics might seem one-sided. How many different angles can you photograph a tube of lipstick from, anyway? But these top cosmetics brands are spinning the industry in an entirely new direction on Instagram.
Urban Decay. Considered among the edgier brands of makeup, Urban Decay takes its boat-rocking attitude to Instagram. Among the most popular posts from the cosmetics brand is a simple, self-affirming meme.
Revlon. Instead of shocking, complimenting or inspiring readers, Revlon takes an educational approach to Instagram. When compared with other posts, Revlon’s “Get the Look” posts receive the most engagement.
Clinique. One of the most trusted names in cosmetics and skin care, Clinique promotes its decades of industry superiority by pairing simple imagery with branded items. One of Clinique’s most-liked posts on Instagram showcases Clinique Smart alongside heart-shaped candy.
While only a small sample of industries, the above five showcase exactly how imagery can be used to promote a brand and engage with viewers. As the social platform becomes more popular, watching industries compete for domination of the photo-saturated social network promises to be interesting.
In your opinion, which industries or brands are ruling Instagram? Please share your favorites in the comments below!
Images: CAT Products (slider), NASA (thumbnail)
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