Are Real Estate Investors Social Enough?

When thinking about real estate investing, or the process of using properties to generate income rather than live in, most people don’t think about social media.

Real estate investors work with real estate agents, contractors, buyers and other investors, making the need for social media pertinent.

Every business nowadays, whether looking to connect to just a few people or the world, should be using social media. Real estate investors are no exception.

Make the Connection

As a real estate investor, your goal is to connect with others in the business that will possibly bring business to your company. You should be thinking on both a local level and a worldwide level.

Three ways to use social media to enhance your real estate investing business include:

• Start a blog – A blog gives you credibility on your subject of choice and over time makes you an expert. You can use your blog to showcase the type of work that you do, interact with other real estate investors, share useful information to those in your niche and more. As the following article looks at, Jim Decker, for example, oversees a real estate management company based in Vancouver and uses his blog as both his portfolio and his resume. You don’t have to update your blog multiple times per week, but having a blog in your field is a great way to get recognized by other investors and agents.


• Connect with people in your area – LinkedIn is a professional social media networking platform that can get you connected to other real estate professionals in your area. Join local groups and groups on real estate investing. Further expand your network by following these professionals on Twitter, Facebook and Google Plus. Keep your own social media pages professional, engaging and full of useful information. Building up a following doesn’t happen overnight, but by being consistent with networking you should see results within a few months.


• Learn from investors all over the world – While an investor in Florida may never get you any direct business in your home state of California, networking with other real estate investors is key to growing your business, learning from others and staying up to date on what’s going on in the real estate investment world. Use Facebook, Twitter, LinkedIn and Google Plus to meet other investors across the world and learn from each other’s mistakes. A great resource for connecting with investors both locally and nationally is the site Bigger Pockets. The site posts multiple articles per day plus connects you to other investors in your area.

Go Where the People Are

So, why social media for real estate investors? Put simply, social media is where the people are.

One in four people worldwide use Facebook, Twitter has 232 million active accounts, LinkedIn has more than 347 million users and growing, and Google Plus has more than 300 million active users.

The numbers don’t lie – it’s time to start engaging on social media if you’re looking to grow your business and connect with others, particularly when it comes to real estate investing.

Photo credit: Image courtesy of Shutterstock.com

from Darlene Milligan http://ift.tt/1EGUaK0 via digital marketing coaching

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