Most business owners know the importance of social media and have the important accounts, like Twitter and Facebook.
Customers will usually see icons on business websites, and by following social media they can get discounts, real time updates and other pertinent information. Social media is a great place to engage and share relevant material.
However, there is an often forgotten, but important, social media platform, and that is Pinterest, which has more than 70 million users.
Engage Consumers
Many people think the primary purpose of Pinterest is planning a dream vacation, gathering color palettes for a home update or finding the perfect font for wedding initiations.
However, Pinterest is an excellent platform for any business to engage in.
Not surprising for those businesses with a more visual side, like a design firm or dance studio, but even those on a more traditional business side can benefit from a Pinterest profile.
As the following article looks at, take a view of Bob Bratt’s Pinterest page; he has created an interesting, personal board that can enhance his professional business profile.
Be Creative
For those in a creative position, it’s easy to create Pinterest boards.
A photographer can pin his or her own photos, media publications, other interesting pieces, information on photography, the list goes on.
But what about an executive in a business firm? Maybe his or her job isn’t as visually appealing, so think outside the box. How about pins on a college alma mater or home town? Favorite sports team or food (everyone loves food). Pin about travel or hobbies.
If they can relate to work, great, if not, that’s okay, too.
While pinning to enhance a professional profile, keep these few things in mind:
• In your profile, list your other social media. Bob has a link to twitter, about.me and other business related information.
• Go personal, but not too personal. If this is your business Pinterest page, keep it relevant. Your college alma mater is great; your family photos are not.
• Keep away from controversial subjects. Neutral is better in this situation. Don’t try to change who you are, but it’s not the place to pin boards on material that may make potential clients second guess you or look the other way.
• Have a business board. You can get more personal here with business logos, media about you and your company, and other relevant business pieces.
• Be organized. Go for more boards if you find yourself getting too many unrelated pins on one board.
• Follow. Just like on any other social media, follow other pinners.
Pinterest is a different medium than the Facebook and Twitter.
It’s primarily photo sharing, but you can include links. Your pins and boards also stay more accessible than your old Facebook and twitter posts, where things can get lost and buried in a matter of minutes.
That’s not to say that people can’t come across what you posted weeks or months ago, it’s just not as readily visual.
Give Pinterest a try; you may be surprised how it can enhance your business profile.
Photo credit: Shutterstock.com
from Darlene Milligan http://ift.tt/1Cd9ZGA via digital marketing coaching
from Tumblr http://ift.tt/19iPL33
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