Social media interaction and promotion is a great way to get people excited about your company and your brand. This form of marketing can especially be helpful if you have a “boring brand”, although that may seem counter-intuitive. Social isn’t just for businesses or brands that have sexy products or trending services. Here are some tips for using social media marketing for companies who may feel discouraged by this tactic because their company isn’t “sexy” enough.
Give Your Followers Useful Information
If you don’t feel like your product or service will naturally draw a lot of interest or followers, considering trying a more educational approach as opposed to a promotional approach. According to Fast Company, there are six common ratios floating out there to help you find a balance of promotional and non-promotional content that works for you. Regardless of how aggressive you want to be in your social interactions or how much manpower you have to allocate to social, one of these strategies should fit your business’s idea of successful social contribution. And by sharing other people’s content in conjunction with your own, you will begin to appear as a thought leader in your industry, creating a sense of trust with your customers.
Humanize Your Brand
One of the reasons why people love social media so much is because it can give you fantastic information about very intimate parts of people and businesses, without having to divulge too much about yourself in return. That’s how so many YouTube stars got their millions of followers—by being open, honest, and showing their human side. And a business can do this too. Even if you don’t think your products or services are interesting, the people who work with them probably are or your company culture may be. Broaden your mind when deciphering what is social-worthy and what isn’t by focusing on the human aspects. Moz.com shares 4 ways companies can humanize their brands, especially if you are in a “boring” niche. If you’re struggling to find ways to accomplish this goal on your own, check out some of their tips.
Ask For Expert Advice
If you still aren’t seeing the results you want after trying the two tips above, consider getting some help on this front. You may need to find someone who has experience in social media to give you more detailed pointers about what could work specifically for your company, your brand, and your industry. Another option you may look in to is someone from your industry to help you find a way to break in further with your target market. If your business has to do with biology, find someone with a degree in biology and ask them what they would be interested in seeing on social media from a business in the field. Getting some first-hand insight into your audience could be just what you need to find a way to penetrate your market better.
Having a good social media following can be a great asset for your business—one that you shouldn’t shy away from, even if you don’t think you have anything worth sharing. You may be surprised just how many different types of people with different interests use various social media platforms, and they’re just waiting for you to cater your content and posts to them.
from Darlene Milligan http://ift.tt/1FGVmh1 via how to increase website traffic
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