Social media has quickly become a digital melting pot by bringing cultures from all across the world together.
This is a major benefit for society as well as businesses trying to learn about their target markets.
With customer connectivity in mind, here are just a few ways social media is helping businesses like yours expand their worldwide cultural outreach:
Social Media: The Universal Language
When it comes to making a connection to your consumers, social media gives you a direct line of communication. Such is the case when trying to expand your business’s marketing campaigns to other cultures.
More than 500 million people across the world use social sites like Twitter and Facebook every day to share everything from their likes to their opinions on trending topics.
This gives your business marketing insight into hundreds of different cultures, thus making social media a universal language.
Speaking of universal languages, many social sites like Facebook and Twitter feature translation tools that can automatically translate your business’s posts into another language.
Likewise, you can also translate posts that are in other languages in order to quickly learn social and cultural cues.
Finding a Cultural Identity
Just like your business has a brand, different cultures have their own identities. Discovering these identities early on in the marketing process can help your business better promote its goods and services on a worldwide level.
By going the social media route with your marketing endeavors, your business can also expand its cultural outreach.
Although your brand might relate to numerous cultures, social media allows you to hone your branding to specific cultures.
By following other cultural brands, you can see how they relate to their audiences and create your own business identity within the culture.
Adapting to Etiquette
Etiquette is a huge part of expanding your business’s marketing campaigns to other cultures.
Why? Because something that’s appropriate in your culture might not be appropriate in other cultures.
The article “How Etiquette is the New Bling for Wealthy Elites in Emerging Markets“, describes the importance of etiquette awareness for consumers from one culture to the next. Well, cultural awareness is just as important for your business.
Social media can help your business stay ahead of the cultural etiquette curve.
By studying posts, business pages, and comments from other cultures, your business can gain a better understanding of cultural etiquette. This type of knowledge is a crucial step when expanding your business’s marketing to other cultures.
Cultural Outreach Tips
When using social media to expand your business’s marketing efforts; there are some important pointers to remember.
Missing the mark in terms of marketing to specific cultures is not only a waste of time; it can also end up offending the customs of certain audiences.
Before branching out with your multi-nationality marketing campaigns, make sure you use proper cultural language throughout your content. A common phrase or metaphor may come off as abstract in another culture. This may include your brand’s slogan.
Likewise, if you’re unsure of how a phrase will translate to another culture, either ask a native speaker or don’t include the phrase to begin with. Keeping your campaigns clear and simple is the best approach when expanding your content to other cultures.
If you’re ready to take your business from stateside to worldwide, then let social media help bridge the gap.
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