Top CEO’s know that social media is no longer an option if they wish to stay in business, it’s a must.
With billions of people using social media, it has quickly risen to the top as one of the best ways for companies to advertise, market their brand and gain exposure. With so many platforms to choose from and so many different ways to go about advertising with social media, it can be tough to know what to do.
Surprisingly, 68 percent of CEO’s are not on any social network, according to CEO.com. Despite these alarming statistics, CEO’s should be on social media in order to be viewed as more innovative and accessible.
Get Your Brand Some Promotion
Here, we’re providing tips on how CEO’s can use social media to promote their company’s brands:
- Make it personal – People like to follow businesses and individuals they feel they can relate to. As a CEO, you don’t have to make your social profiles all about business. You can incorporate some of your family life into your photo feeds, share status updates on what your plans are for the weekend or mention a new restaurant you experienced recently. Social media is all about connecting with other people, who will hopefully wind up as customers of yours down the line.
- Emphasize the fun – A great way to gain exposure and followers on social media is by hosting giveaways and contests on your pages. If you own a retail store, for example, you can ask followers to share their favorite product of yours to be entered into your giveaway. Take it one step further by giving extra entries to those that share your contest with their social media followers, and so on and so forth. Giveaways can be a quick and easy way to introduce your company to thousands of new faces.
- Use videos – Oftentimes, CEO’s and other business owners will be active on social media but will forget about one of the biggest platforms – YouTube. YouTube currently has more than 1 billion users and 4 billion video views per day. YouTube is easily one of the biggest markets to advertise on as the proof is in the numbers – people clearly like watching videos. As the following article looks at, CEO and philanthropist Cecilia Ibru, for example, shares a video on the gender norms and being a woman leader in Nigeria. Watching a video connects you to the speaker and allows you to feel what they are feeling, which is something a Tweet or a status update just can’t portray.
- Get employees involved – As the CEO, you’re the ring leader of the group. You should be on social media to both promote your business and encourage your employees to actively engage on the platforms, too. Having employees on social media is also a great way to grow your company and find qualified candidates to work for your company. Professional network LinkedIn is ranked as the number one professional social networking tool. You and your employees can use it to scout new talent, hire new team members and grow your staff.
Top CEOs understand the importance of social media and know the benefits of using the platforms.
The sooner you can start interacting with customers online, the quicker your business is going to grow.
Photo credit: Image courtesy of Shutterstock.com
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