Go Social to Reach the Best Mobile Audience

One in four people use social media across the world.

With Facebook being the largest social network with more than 1 billion users, this is not a sector that businesses can ignore.

Whether you run a small, local business or a national corporation, social media advertising needs to be a part of your overall marketing plan.

Are You Properly Using Social Networking?

Brands and businesses that are properly using social media to gain customers include Red Bull, Target, Pizza Hut, Staples, Starbucks and more.

Practically every large organization knows just how important it is to be on social media.

Starbucks, for example, uses social media for both giveaways and as a way to engage with customers and fans.

Companies that have the most success with social media know they need to offer something to the customer, engage with customers regularly and continually be focused on growing their social media following.

The article “3 Ways to Use Social Media to Reach the Best Mobile Audience” discusses three clever ways to use social media to your advantage.

The ways include creating social marketing campaigns through Facebook ads, making your website mobile and social friendly, and creating content that people want to share.

Other ways to use social media to reach the best mobile audiences include:

• Staying active on social media – It seems simple, but if you only use social media once a week or a few times a month, you’re going to lose followers. Social media is the most successful when used regularly. In other words, you should be using the various platforms multiple times per day. Whether you want to share an article about your company, host a giveaway or take a survey, make sure you’re on social media throughout the day.
• Watching what your competitors are doing – Find other companies in your industry and follow them on social media. Engage with them, ask questions and pick up on what’s making them successful. While no two formulas for effective social media marketing are the same, you can always learn valuable pointers from your competitors.
• Tracking your success – You can’t see how well your social media campaigns are working without tracking them. Google Analytics is a great way to track traffic to and from your website. If you Tweet about a giveaway, for example, and see an increase in your traffic, you’ll know that giveaways help bring more people to your place of business. Track everything and measure what works for you, then replicate it again and again.
• Engaging with your followers – In order to be successful on social media, you have to engage with your followers. This means responding to all questions in a timely manner, asking for feedback, responding to feedback, finding out what the customers want and more. The more engaged you are; the more success you will see.

Social media seems overwhelming for many companies and at first, it is. There is so much to learn, so much to process and so much to keep up with.

Fortunately, the best way to learn is to dive right in.

Instead of putting off social media, create business pages today and start connecting with other businesses and individuals immediately.

Photo credit: Image courtesy of artur84 at FreeDigitalPhotos.net

from Darlene Milligan http://ift.tt/1fFsXNK via local SEO company
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