How to Keep Your Website Visitors Happy and Coming Back for More

The best websites keep their visitors coming back for more. It’s how you build up a loyal fan base who’re going to keep checking back to view your content. It’s that simple. Keeping your visitors happy is no easy task, though. Therefore, today I am going to show you how to keep your website visitors happy and coming back for more.

 

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Immediate Branding

What does it mean when we talk about ‘branding’?

It’s about standing out from the crowd. Making your website memorable. Doing something that no other website can do as well as you. In short, it all starts with the web design.

As soon as visitors enter your website, they should be confronted with a font uniform to your site and a unique logo. This is why companies spend so long trying to figure out what the best logo for them is. It’s also why investing in good design often pays dividends.

Give It Back

SEO is so important for getting people to visit your website again. Sometimes they aren’t going to fall in love with your site the first time, or even get tempted to click it. No, they need to see it more than once.

This is where hiring an SEO companycomes in handy. Hire them and they’ll have no problems spotting areas where you can improve, or where you’ve got flaws in your SEO strategy.

The Way You Talk

To put it simply, the way you speak in your content is going to influence how people react to you. It’s easy to go into a formal corporate business tone, but that’s not going to win you any followers. It’s professional yet impersonal.

Every person who visits your site should feel like you’re speaking directly to them. You have to form a deep personal connection with every person you come across. While this is difficult, you can do it simply by altering the pronouns within your web content.

Give Them something

Become known for something. Many sites have managed to do this through regular promotions that are free to enter. This keeps people coming back for more because they want to be in with a chance to win whatever you’re offering, even if it’s something small like a free consultation or a few hours of free coaching.

Of course, it’s not enough to just offer a free promotion. You need to get people to see it. Social media is a crucial tool for the new website. A clever Facebook ad costs a little bit to get up and running, but it’s invaluable when it comes to driving traffic and getting more and more people interested in what you do.

We recommend hiring a Facebook guru to help with this. Social media is the single best low-cost promotion platform available right now.

Customer Service

Loyal fans aren’t created over night. Someone who checks back to your website semi-regularly in order to see what’s going on is different from someone who religiously subscribes to your newsletter and returns on a daily basis.

When you get the chance to speak to individuals directly, grasp it with both hands. Ensure that your customer service skills are top notch by replying to emails promptly and being as polite and helpful as you possibly can.

Long Game

This is a long game. Don’t expect anything to happen overnight. Sites with large groups of fans built them over a long period of time. But you can start seeing results immediately. As long as you’re in this for the long haul, following these tips above will guarantee an improvement in your website’s fortunes.

from Darlene Milligan http://ift.tt/1QZhDgt via local SEO company
from Tumblr http://ift.tt/1dtINtn