Socializing the Home Inspection Needs

If you’re in the home inspection business, then it’s time to start inspecting the benefits of social media.

Social media can help you reach out to homeowners while also increasing your tech-savvy business skills.

Here are just a few reasons social media can work for your home inspection business:

Social Outreach

Many home inspectors believe that social media is a time wasting approach to finding new customers.

The truth of the matter is social media can actually increase your outreach exponentially without expending much time or energy in the process.

In fact, according to a recent report from Digital Insights, social media participation is the highest it’s ever been. There are more than 1.2 billion users on Facebook and more than 1 billion users on Twitter.

As for promoting your inspection services on professional social sites, both LinkedIn and Google+ have almost 2 billion followers between the two of them.

With a majority of users between the ages of 25 and 40, it’s a safe bet that a large number of social followers are homeowners or soon-to-be home-buyers.

Technology and Social Media

Social media isn’t just a way to stay connected to friends and family, it’s a growing technology that’s helping connect businesses and customers. If your home inspection business needs a push in the tech direction, getting social just might be the solution.

According to the article “3 Ways Technology Makes Home Inspection More Efficient”, the use of automated appointment scheduling improves efficiency. Well, using social messaging tools like the Facebook message feature allows you to send your customers helpful appointment updates and reminders too.

Likewise, many business owners are using social media to answer customer questions and post information about their services.

Your home inspection business can do the same and it all starts with adopting a tech-savvy, social mindset.

Big Three

In the world of social media, there are three sites that your inspection service can benefit from the most: Facebook, Twitter, and LinkedIn.

Facebook is a great all-purpose social site that allows you to communicate with homeowners and inform the general public about important inspection topics.

Twitter is a quick and easy way to stay socially relevant to your customers.

With Twitter, you can engage customers via short messages about your services and promotions. It only takes a few seconds to create a tweet, which makes it efficient too.

LinkedIn is the perfect way to build your home inspection brand and give it a professional online presence.

Homeowners can search for your home inspection company through the site as well as read your portfolio and review recommendations from your past customers.

Social Media and Mobile Technology

Just about every social site on the market has a mobile app, which is good news for your business. By downloading social apps on your smartphone or tablet, you can bring your customer outreach to work with you.

Homeowners appreciate it when inspectors respond quickly to social comments and messages.

With mobile apps, you can stay connected to your customers whether you’re in the office, at an inspection, or anywhere in between.

When you’re ready to make your home inspection service more tech-savvy, consider the benefits of social media.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and technology.

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