Tune-in to the Benefits of Social Media and Text Marketing

For decades, radio contests have been big.

It used to be the call in contests where fingers would get tired of dialing over and over, but that was part of the fun.

Then there was the redial button to save time and avoid misdials. Now there is texting, which makes it all easier and faster.

With the use of text marketing and social media, contests are still going strong these days.

Regardless of the genre of the station, social media and texting can be a big part of benefiting the station.

As the article “3 ways text marketing can benefit your radio station” looks at, here are some things to keep in mind for your business:

1. Contests – A radio station can run great contests through texting. Basically, by listeners messaging a certain code or word to a certain number, they can enter themselves in a contest. For instance, a station instructs, Text Summer to 4521 and win a month of free smoothies from one of the radio station’s sponsors – this is a pretty common example of using texting to promote not only their sponsors, but also themselves.
2. Build Listener Loyalty – When listeners opt in to text message marketing, stations can send group messages as invitations to special events where entry is gained by showing the message or listeners can show a text for discount or to receive a special offer. Listeners will be happy to opt in to offers like this.
3. Communication with DJ’s and hosts – Through texting, listeners can communicate directly with DJ’s and hosts. They can request songs, ask questions, and chime in on discussions. The can even send in real time traffic reports or weather situations.

Texting is a smart, cost-effective way for a radio station to build great communication and loyalty with its listeners.

It’s also a great way to get information in and out quickly and timely without a lot of effort.

Advertisers Benefit Too

Advertisers can jump on this as well, so a radio station can cover all bases with text messaging marketing. When special offers and promotions are run, the sponsor gets a shout out and the listeners get the reward. It works for everyone.

With opt-ins from listeners, a station can gain valuable date on its demographics.

Unfortunately, there also needs to be a clear opt-out method in case a listener changes his mind. No one wants to be stuck receiving messages they don’t want.

Text messaging is the way to go these days.

It’s not just for personal use anymore, but a great social marketing strategy any business, including radio, should be using.

Photo credit: Image courtesy of Shutterstock

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