Before the internet, all of us enjoyed a comfortable buffer of hypocrisy. We found it easier to appear to be whoever we wanted. Our private lives were exactly that: private. It was a lot easier to pick and choose what portions of your life were the knowledge of whom. But the internet changed things, as countless politicians’ scandals and embarrassing Facebook moments have proved to us. At this point, we’ve all just got to face it: if we do it, chances are someone online will know about it. That is why a new breed of online reputation managers, like Repumatic.com, have surfaced in recent years.
Image via FreeDigitalPhotos.net
It might not seem like you need someone managing your reputation online. And that’s fine, if you have the luxury of not caring a single bit what anybody thinks about you. But for the rest of us who live in the real world, it’s probably that we’ll need some help scrubbing up our web presence if we want to get anywhere in life. Here are some examples of why that’s the case…for more of us than you might think.
1) You Can’t Tell the Future. This is a big one. You don’t know how you are going to want to be perceived many years from now. You may not care right now about those party photos from last Saturday that popped up on Brooke’s feed yesterday. Because you are young and invulnerable, with a Devil-may-care attitude. But you, the 36-year-old mother of two may care a lot. You, the politician running for state senate in 22 years, may care quite a bit. You, the guy dating a new girl that you like very very much, may care about having those images forever visible online. Not only do you not know what you’ll be involved in years from now, you also cannot anticipate future technologies. It’s possible that today’s mistakes may be more visible in the future than they are today, and it’s important that you get the jump of these things before you really need to.
2) Your Reputation Builds Your Future. You can’t predict your future, but you can help create it. And your online reputation is going to do the heavy lifting for you. Our economy and our jobs are just going online, more and more. Chances are, the person you are going to be, the career you are going to enjoy in years to come, is going to be dependent on having a very digital version of yourself front and center for all the world to see. In order to create the future-you brand, you’ve got to be very conscious about the kind of words and phrases are spoken about you, associated with you, online. Keywords, phrases, and branding sites all determine how visible you are online, and in what way. Decide now the concepts that you wish to be associated with your brand, and build those words into the way your online reputation operates.
As you can see, there’s no way to predict how you’ll be perceived online, today or in the future. But it’s possible to have a hand in dictating how your personal brand evolves, future-proof and ready for whatever comes. Start now, and you’ll have the online reputation that you need. And hire the professionals when you need them. They know how to do all of this better than you do yourself.
As you can see, there’s no way to predict how you’ll be perceived online, today or in the future. But it’s possible to have a hand in dictating how your personal brand evolves, future-proof and ready for whatever comes. Start now, and you’ll have the online reputation that you need. And hire the professionals when you need them. They know how to do all of this better than you do yourself.
from Darlene Milligan http://ift.tt/1FODkoL via landscaper marketing
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