Promoting your brand is as easy as putting a pin in it … with Pinterest of course.
Whether you want to put your products in the spotlight or showcase your brand, Pinterest can definitely help.
With “pinteresting” promotions in mind, here are a handful of ways your business can take advantage of Pinterest:
Top Companies on Pinterest
One of the best ways for your business to learn how to promote its brand on Pinterest is by gathering tips from the top companies on the site.
From expert pinning practices to unique boards, there are a number of companies that have taken marketing to a whole new level by using Pinterest.
Among them:
• Etsy – Everyone’s favorite handmade arts and crafts site uses Pinterest every day to put its artisans’ work in the spotlight. To avoid clutter, Etsy separates its boards into over 90 categories including home goods, clothing, and jewelry. Thanks to its marketing dedication, Etsy has well over 400,000 followers on Pinterest.
• Lowes – Home improvement has a huge following on Pinterest, which is why Lowes Home Improvement store is the perfect fit. Lowes pins DIY home improvement ideas based on the season as well as helpful design ideas complete with instructions. With 55 boards, Lowes now has more than 4 million Pinterest followers.
• L.L. Bean – As an early adopter of Pinterest, L.L. Bean has quickly found its place on the photo sharing social site. Not only does the company pin clothing and household goods on Pinterest, it also has boards that feature its products in action, such as the “Outdoor Fun” and “Wedding” boards. L.L. Bean has built Pinterest loyalty to the tune of 6 million followers.
Now that you have an idea of the Pinterest leader board, how can your business use the social site to promote its products?
Create a Presence
There is more to Pinterest than simply signing up for an account and pinning one or two boards.
The article, “5 Tips for using Pinterest to Market Your Message Therapy Business” describes the importance of frequently posting on the site.
Using other sites like Facebook and Twitter can help you attract more followers to your Pinterest boards.
By posting your Pinterest activities to Facebook at least once a week and tweeting your activities two or three times a week, you can create a real following and a real presence in no time.
Use Engaging Photos
Pinterest is a photo-based social site, so it only makes sense to upload interesting and engaging photos to your account.
Don’t just take a picture of one of your products sitting on a tabletop. Instead, take photos of your products in action.
Whether it’s someone running on the beach in one of your bathing suits or wearing your custom made jewelry, the key to marketing on Pinterest is helping users visualize your brand.
Pinning other’s photos is fine too; just make sure they are as visually engaging as yours.
Observe Repins
Finally, Pinterest makes it easy to learn from current and potential customers.
By keeping an eye on repin activity, you can quickly discover your customers’ interests and stay ahead of upcoming trends. Likewise, you can keep an eye on the popularity of your competition’s repins too.
If you need to reboot your brand’s promotional practices, then it’s time to give Pinterest a try.
Photo credit: Shutterstock.com
from Darlene Milligan http://ift.tt/1LQyqM3 via local SEO company
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