Sometimes when it starts to get nice outside, I’ll leave the office and head up to the roof where there’s a nice little patio setup. It’s really beautiful up there and getting into the fresh air for a few minutes always gives me a new perspective on whatever I’m working on.
So there I was a few weeks ago, enjoying the precious sunshine when I got a panicked call from a former client named Kelly.
We had worked together last year when I lived in Charleston, South Carolina.
Kelly owns a hair salon and has a lot of friends who are clients, so she didn’t want to alienate her followers and friends with some overly corporate social media.
Together we set up a comprehensive social media presence for her hair salon in her own “voice”.
Kelly told me that since I had moved out west, she had gotten a whopping ten thousand Twitter followers.
But she had a problem, she wasn’t sure what to do next. She really liked interacting with people on Twitter and didn’t want to stop doing that to start selling.
In short she wanted to ask her followers to support her without being sleazy about it.
This is a problem I encounter a lot so I want to share with you what I told Kelly.
The 3 non sleazy ways to ask your followers for support.
There are obviously more than 3 ways but to keep short I’m going to share the 3 best ways.
1. Survey your followers. If you’re worried about being sleazy it’s best to start by asking WHAT your followers want to buy rather than trying to sell them what you think they want. I had Kelly ask her followers if they were more interested in information about hair styles or other beauty related services. She found out almost half of her followers wanted tips on other beauty services and she was able to bring a bunch of profitable new services to her salon.
2. Offer them a free gift. Another easy way to get followers to help you out is by giving them a free gift. After Kelly found out her followers were interested in other beauty services she created a few short beauty tutorial videos and tweeted them out. She ended up booking 4 new makeup clients that week, a service she started offering after surveying her followers.
3. Ask for reviews. This is another easy and free way that your followers can help you out without spending a dime. I told Kelly to periodically send out review requests on Twitter and reward anyone who gave her a review with a $20 gift card to her salon. Not only does her salon currently have 67 great reviews on Yelp, but she has had almost every client come in to redeem their gift cards, even clients she hasn’t seen in years.
In conclusion, whether you own your own business like Kelly, already have a career, or are looking to get a job out of college, you can use these 3 tactics to get support from your social media followers and friends.
from Darlene Milligan http://ift.tt/1LOx2K3 via Digital marketing strategy consulting
from Tumblr http://ift.tt/1KDM9ID
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