Social media platforms are a wealth of information, from what your best friend had for breakfast this morning to breaking news. They’re also extremely useful aids for online marketing and improving search engine rankings. But with all their uses, it’s easy to forget that social media platforms are also businesses, and as such, they have economic and demographic ups and downs, just like any other business. Here are a few things you might not have known about your favorite social media platforms.
1. Facebook is dominated by females
A Business Insider survey showed that at the end of last year, about 10 percent more women used facebook throughout the year than men. Check out your news feed today and see if this rings true with the posts you see.
2. Twitter has more male followers
While Facebook is primarily used by women, Twitter is more used by men. According to the survey, approximately 7 percent more men use Twitter than women, and that number is growing. The imbalance is worrying the Twitter team because the platform used to be gender equal and there is currently no explanation for the sudden change.
3. Twitter has only made $436 million dollars this year
It may seem funny to use the word “only” in this sentence, but the numbers are down a whopping 20 percent for Twitter this quarter, and the outlook isn’t good, according to this videographic from Amigo Bulls, an investment analyst company. They projected the earnings at a generous $456 million, but the actual report fell short by millions.
4. Facebook has already made more than $3.5 billion this year
On the other hand, Facebook is doing better than ever with an accrued $3.5 billion dollars in their first quarter earnings report. This is a 42 percent increase compared to last year’s first quarter earnings.
5. LinkedIn made $2.2 billion last year
The popular networking platform isn’t doing too bad for itself either, although it has a ways to go before it reaches the revenue levels of Facebook. LinkedIn’s increasing popularity has paved the way for an extremely successful year.
6. LinkedIn is the largest adult social media network to date
The oldest of the three mentioned social media networks, LinkedIn quickly made its way to top as the largest adult gathering place to date. According to the survey, its demographics are more skewed towards well-educated users between the ages of 30 and 49.
7. Snapchat is the youngest social media network to date
On the other end of the spectrum, we have the fairly new Snapchat network that allows users to share what they’re doing every moment of the day. The survey shows that more than 60 percent of Snapchat users are between the ages of 18 and 24. making it the youngest major network currently in existence.
8. Social media platforms make their money off advertisements
Have you ever wondered why it’s free to use most social media platforms? It’s because they don’t make money off of you. They make money off advertisers who pay Facebook to post their advertisements. Based off of Facebook’s most recent report, you could say it’s a pretty lucrative business.
That sums up where social media networks are currently at with their economic standing. Keep your eyes peeled for the next quarterly reports this July and more demographic surveys as the year continues.
from Darlene Milligan http://ift.tt/1zxAZ41 via web design pricing
from Tumblr http://ift.tt/1GXYpPX
No comments:
Post a Comment