In this era of eCommerce, Product Listing Ads allow every online retailer to boost their e-commerce site and for this your site must contain an appealing product image with attractive title, product price and promotional content.
As online shopping has become a trend in the present day, users wants everything on the site instantly. Thus, through the various e-Commerce sites & search engines like Google or Bing, users can find available product data entry instantly on e-Commerce sites. These e-Commerce sites permit users to purchase various types of products from any location.
How Product Listing Ads Works:
When a visitor visits any shopping site to buy products, usually he compares the site first and then further searches the required product. On the other hand, an advertiser bids for his product to be shown in the search engine. Then, if the user clicks on your product or advertisement, you have to pay for that click. The click on that product redirects users to your official website.
Moreover, you can manage product listing ads in Adwords through shopping campaigns. Shopping campaigns provides you an easy retail centric management for bidding on your required product; thereby increase your product sales among other competitors.
Benefits of Why You Should Use Product Listing Ads:
Increased Traffic:
Several e-Commerce platforms with their product listings and effective product uploading services have the benefit of higher click-through rates (CTR) as compared to text ads.
Better Qualified Leads:
As an e-Commerce retailer, you can have increased number of leads for your business by uploading your eCommerce product entry in an informative & in appealing way, thereby attracting your customers to your site to make purchase from your site.
Retail Centric Campaigning:
Through retail-centric campaign, you can add your product’s features in your product listing ads to display your product’s ads on the search engines.
Powerful Reporting:
Throughproper reporting you can know, in what way your products are featuring among the customers and other competitors.
By filtering the view of your products, you can find how many clicks you’ve got for your product listings.
Final Word:
The ‘Product Listing Ads’ is an effective advertisement tool for every eCommerce business and can produce high return on investment (ROI).
Moreover, display your product listings ads with new & updated product descriptions and headlines with appealing images to optimize the performance of your eCommerce business.
from Darlene Milligan http://ift.tt/1cOTSpn via web design pricing guide
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