As an artist, you have your work cut out for you when it comes to promoting the art you make. There is a considerable amount of competition, and if you don’t employ the correct techniques, you’ll fall far behind. One of the best ways to promote your art is to do so through social media, but it will only be successful if you go about it the right way.
1. Optimize Your Website for Search
To begin with, one of the most important things you can do to optimize your SEO campaign as a whole is to make sure your website is optimized for search. To do this, make sure your website is up to date with the latest algorithm updates from Google. You should especially make sure your page is optimized for mobile so that the 80 percent of mobile internet searchers can open your website on their device.
Your website needs to be fresh, run smoothly, and load quickly, or else your social media efforts will be in vain. If you can’t convince a visitor to stay, your first SEO priority should not be social media marketing.
2. Create Content for Sharing Purposes
As per SEO rules, blogging is one of the best ways to make your page visible to web searches. Once you’ve created a fair amount of relevant content with appropriate links and keywords, you’ll want to share it through social media.
To make your content more shareable as an artist, you’ll want to write on topics that are relevant to your trade. You might also want to offer special treats in your content, like a “behind-the-scenes” look at your studio or your art creation process. You can do this through blogs, infographics, videos, or other media. Just be sure that it has a compelling, clickable title.
A good sign that your content is working is when your post receives multiple shares, likes, and comments. If it’s not working, you might want to rethink your strategy
3. Make a Facebook Page
According to this list of statistics from Socialnomics, Facebook is almost always the number one ranker for weekly traffic in the United States. It’s the biggest social network in the world today, and because of that, it’s extremely important that you get a Facebook page devoted to your brand.
Facebook is an excellent vehicle for building awareness of your trade and for promoting your artwork. It’s also one of the best places to connect with galleries. For example, according to this press release from Park West Gallery, they now have a Facebook page “with a large number of members that grows daily.” By connecting with galleries such as this one, you can gain important connections from both prominent galleries and other artists.
4. Establish a Social Presence
Though Facebook is the most prominent of social media networks, it’s not the only important one you should be using to connect. Twitter helps you build a following for your art gallery. Pinterest is the perfect place to show off your artwork. Google Plus can help you find local attention and connect with professionals. A social presence in any network is essential for finding followers who will love and share your work.
In order to establish a strong presence on any network, be sure to show your artwork instead of just telling followers about it. Short tweets about something you’re working on are great, but they aren’t nearly as impactful as visual representations.
5. Try Facebook Ads
Finally, if it’s in the budget, experiment with Facebook ads. These ads are a relatively budget-friendly way to promote your work and connect with buyers.
You can place ads for individual art pieces, or sell tickets to a gallery you’re hosting. Though many people ignore the ads, a large number of your followers will be looking to purchase what you’re selling, especially if you use targeted marketing techniques.
As an artist your social strategy is only as good as your efforts, and with the right resources and marketing, you’ll eventually find that your name climbing the list of artist rankings.
from Darlene Milligan http://ift.tt/1PNWyF2 via digital marketing coaching
from Tumblr http://ift.tt/1SCPb2b
No comments:
Post a Comment