When it comes to marketing matches made in heaven, social media and SMS marketing prove quite a pair.
Whether you are pitching a new product or simply spreading the word about your business, using social media and SMS marketing can make a huge difference.
Here are just a few ways the SMS/social 1-2 punch can benefit your marketing campaigns:
Marketing Synergy
Are you trying to decide whether to pour all of your marketing energy into social media or SMS? Why not choose both?
Social media and SMS provide the marketing synergy that can take both campaign techniques to new heights.
For example, you can promote your social endeavors by texting customers to visit your social pages.
Likewise, you can ask your social followers to subscribe to your mobile marketing by posting the suggestion on your social pages.
This type of synergy not only helps with cross-promotions, it also increases your social presence and increases the number of mobile followers you have.
Besides, it’s never a bad idea to have multiple marketing channels at your disposal.
Cost-Effective Marketing
As the following article shows, another benefit of using SMS marketing in conjunction with social media is the fact both marketing practices are cost effective.
For starters, social media marketing is free. Sure, it takes time and energy to keep up with social media, but there are no upfront costs involved.
SMS marketing isn’t free, but it’s definitely one of least expensive forms of marketing around.
SMS texts are quick and easy to create and each campaign has the potential to reach millions.
As far as cost effective marketing goes, social media and SMS are as budget-friendly as it gets.
Sharing Links
When you’re able to share links within your marketing campaigns, it’s like killing two birds with stone. You can link to practically anything, including your website as well as the products and services you offer.
Fortunately, both social media and SMS are very linkable marketing channels.
You can share links within your social posts and directly in your text messages. This gives your business more value with each and every campaign you release.
Social Media is Mobile-Friendly
When your multi-channel marketing endeavors actually work in tandem with one another, it vastly improves your business’s outreach. Such is the case with social media and SMS.
Social media is very mobile, which means your business can send SMS texts that relate directly to your business’s mobile activities.
You can send a text campaign that asks recipients to engage with your business socially and they can do so directly from their mobile devices.
Easy Opt-Ins
Both social media and SMS marketing offer quick and easy opt-ins.
With Facebook and Twitter, all potential followers have to do is friend or follow your business.
As for SMS, you can encourage recipients to receive texts either through in-store advertisements or through email/social promotions. It’s that easy.
If you’re looking for a winning marketing team, remember the benefits of using social media and SMS.
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