If you have a business and are representing it with a Facebook page, or you are simply marketing yourself, you’ve got to think about the Facebook cover photo and what it can do for you.
Bottom line, you want it to enhance your page and your brand.
You may think it’s just a photo- but it’s a representation of your brand, and you want it to represent well.
As the following article looks at, before publishing your cover photo to your Facebook page, check out these Facebook cover photo do’s and don’ts:
Facebook Cover Photo Do’s:
• Make sure your photo is the right size. If it’s not, it will be distorted and out of proportion. Facebook calls for 851 pixels wide and 315 pixels high cover photo.
• Make sure your photo represents you or your brand. Keep it relevant. Remember, a picture speaks a thousand words.
• If you are including text (which you should), make sure it is not more than 20% of the photo. If it is, you’ll be asked to change it or it will be taken down. You should include the brand name, logos or slogans; just keep it under 20%.
• Use the grid tool on Facebook to get a general idea of how much text you have. Edit it if needed.
• Check where the profile pic falls. Make sure the profile pic doesn’t cover any relevant material in your cover photo. The best option is to make the two blend, so it looks like one photo. If you can’t do that, try to incorporate some similar features to make them complement one another.
• Do read over Facebook’s guidelines for cover photos.
Facebook Cover Photo Don’ts:
• Don’t go above the 20% rule. If you do, you’ll be warned, your cover photo may come down and you’ll have to recreate. Just start off the right way.
• Don’t include contact information. There are other places for this and your cover photo isn’t it.
• Don’t include a call to action, but utilize the button that Facebook has implemented.
• Don’t let the profile pic hide anything from the cover photo.
• Don’t use an image that is confusing to your followers. Even if some people may get it, don’t confuse anyone.
Facebook has turned into a marketing tool, and just like any loyal fan of Mad Men knows, marketing is an art. You’ve got to create something that works not only for you, but also for the forum and for your audience.
Follow these simple do’s and don’ts and your Facebook cover photo will be a big asset to your brand and marketing endeavors.
Photo credit: Image courtesy of Shutterstock
from Darlene Milligan http://ift.tt/1ctciv9 via web design pricing guide
from Tumblr http://ift.tt/1cuSreW
No comments:
Post a Comment