Ten years ago, it was fairly simple to provide for transactions on your business website. You could take Visa or Mastercard directly through one of several gateways or your clients could arrange to transfer cash or send cash.
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Today, the number and type of options has increased quite a bit. Here are some tips on how to leverage the new choices into your ecommerce operations.
Make Certain Your Shopping Cart Integrates: In addition to the number of payment methods and vendors increasing, the number of shopping carts continues to be a very competitive market. Finding a vendor like 1 Shopping Cart, that commits up front to integrating their shopping cart with most large gateways, is important for people who require that flexibility in order to stay viable for a number of years with the same shopping cart software. If your ecommerce vendor does not integrate with the majority of payment processing gateways or charges a lot extra for the capability of turning that functionality on, you may not be getting as good of a deal as you might otherwise.
Leverage the Gateways That You Use in Order to Enhance What the Client is Offered: Some of the larger payment gateways offer so much more to your ecommerce site on behalf of your customers if you take the time to explore their API, which is normally a set of programming rules for making different types of connections with their payment gateway. Paypal alone, offers several types of accounts- and even allows stores in an online directory to accept payment directly from their mobile Paypal App. In order to have access to that market for your ecommerce shopping cart, you will need to ensure that you use their API to do a little bit of development. Once you have completed the development, you will be able to put a menu of products and services up that will be accessible to anyone with a mobile phone when they physically enter your area with the Paypal mobile application.
Make Security Your Top Priority: When you make your gateway choices, cost is often a factor that helps you determine which gateway you will choose. Security, however, is a factor that customers consistently identify as being the top priority in a sales transaction. In order to please those clients, integrating with a gateway that keeps their payment information on their own site is a must. The difference for the customer will be an ability to log on to that third-party gateway in order to make a payment without entering their credit card information on your site- which in turns solves a potential security problem for both parties. That doesn’t mean that the bulk of your transactions need to be third-party centric, but finding a platform that is integrated with that type of service and featuring it as one way to pay for clients who value security should enhance your reputation.
Payment processing continues to evolve rapidly, with ecommerce platforms adding gateways and payment methods all the time. Finding an ecommerce platform that is well-integrated with gateways that offer the most security and payment options will enhance your customer experience.
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