Facebook has an image. You know the young, immature, and un-professional ones. But that’s probably because Facebook was invented for the sole purpose of being a “social” network and initially used by the teens or young adults. Now, however, Facebook is growing up just like we do. It has turned into a proper marketing channel, i.e., through “pages” made for brands and companies.
Marketing through Facebook requires just as much care, attention and engagement as that given by teenager who’s constantly taking pictures and uploading what not! The idea is to engage and entertain your Facebook audience, or in your case fans, in every way possible. You give them what they want and they’ll hoot and cheer your page. Spicy gossip is something your friends might be interested in. Your fans, on the other hand, could be interested in deals and offers. That means you have got to know your audience!
Here are some more tips for B2B marketers that could help improve their analytic s and turn fans into super fans — and eventually more leads.
1) Target Both Your Audiences: Forget about Facebook marketing strategies. First look at the content. Do you think it’s worth any attention? Here’s the catch. You have to target two markets here. One is the “businesses” category that requires some degree of professionalism. The other is your own customers. You’ll need to be able to balance both their requirements and provide meaningful content that targets both the audiences with the style, tone, and substance that they prefer seeing the most. So, manage your content as per their needs and preferences.
2) Think Small Before You Think Big: Don’t run after the sales immediately. It will take a considerable amount of time before you can convert your fans into super fans. First you have to reach out, create a buzz, and then awareness. Next you give them what they want (customer satisfaction). Then you ask them to spread and share what they now know. It is a step by step process.
3) Vary Your Content: Don’t just stick with updating a simple status such as “We Wish You a Happy Friday.” Nobody cares! Try to vary your content. If you have a How-To tutorial, don’t forget to post videos on your Facebook just the way you would post them on your blog or website(this works great for makeup and beauty brands!).
Also keep your fans up-to-date with the latest news and trends related to your product, service, or line of industry. News can be resourceful and convincing.
Whatever you do, don’t forget to post compelling images. It is a known fact that other links, videos, or random posts don’t catch the eye of the typical FB member the same way an image does. Wouldn’t you agree? Here’s an experiment that proved it;According to Hubspot, photos on Facebook generate 53% more likes than the average post.
4) Target Your Advertising: No matter what your goal of advertising is, it is a general advertising rule-of-thumb to attract the RIGHT kind of people. Lucky for you, Facebook has several options that enable you to target a specific audience before you post your ads. You can target your ad by using the location, gender, age, and interest options. In the interests section you can add anything you like: People who read The New York Times, people who like your competitor, people who don’t like your page,people who own a small business, students who graduated with a certain degree, or anything! So don’t just stick to the “people who like your page and their friends” audience. Go beyond that and hit the darts right in the center!
5) Don’t Just Focus on the Likes and Leads: A like doesn’t necessarily have to mean a lead. Similarly, a lead doesn’t have to mean you’re doing it right. What about feedback? How do you get those? Comments! Some businesses put up posts to encourage comments (i.e. what do you think of the new arrivals). The idea is to encourage feedback, or if you’re really good, then “I’ll do it because others are doing it” factor. Other times, you might just want a post shared because you want to communicate a message and create awareness about something. It’s not just a war of likes and leads!
6) Tailor it to the typical FB audience:
•Have a unique voice
•Post content that is relevant and original
•Keep it short
•Use Analytics to track your performance
•Use CTA buttons that are easy to spot
•Offer incentives. Incentives are magnets!
•Don’t show them everything until they have liked your page
•Keep it up to date
•Don’t go overboard with you post-frequency (they’ll end up un-liking your page). But don’t let them forget you either
•Respond to Comments and Feedback
Conclusion:
Those are a few tips that will help you get your Facebook page or marketing campaign going. Remember, even if your motive is B2C, you need to create a compelling consumer communication channel before you begin targeting businesses. Once you get your B2C right, it will serve as a basis to generate more B2B leads.
Ashley Sanford works at Peak Dissertation supervising a panel of professional dissertation writers. She’s also a passionate blogger with a core interest in leadership program and Business consultation.
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