As Google continues to update its algorithms, SEO continues to change. What may have worked well five years ago is now something that can get you penalised. Nowadays, every SEO strategy has to consider website visitors as well as the search engines, and with social media being so popular, it’s vital to have a presence on the main sites both now and in the future. Want to know more about the link between social media and SEO? Keep reading to find out.
1. Social Media Profiles Appear in Search Engines
Although little is currently certain about whether social shares have an impact on your search engine ranking, what we do know is that social media profiles do appear in search. In fact, if you search for your company name, it’s likely that your Facebook and Google+ pages will both be on the first page of your search. On top of this, Google also shows information related to your company related to your Google+ page so even though you might find it a pointless network to sign up to, all digital marketing agencies will recommend you sign up for its benefits.
2. Social Media Websites Act as Search Engines
Traditionally when you think of a search engine, your first thoughts are likely of Google and Bing. However, lots of consumers will search for companies on social media networks like LinkedIn and Facebook. The same goes for sites like Twitter. People will search for hashtags to find brands so it’s definitely a good idea to be active on the main social media networks, fill them in with your business information, and share content using hashtags that people will search for. Just to give you a few figures:
- YouTube gets roughly 3.7 billion search queries each month
- Facebook receives around 1 billion search queries every day
- Twitter handles 19 billion search queries every month
These are not searches you want to be missing out on.
3. Social Media May Become More Important
Although we don’t know for definite whether social media shares, likes and comments have an effect on SEO, it’s likely that things will change in the future. After all, these things all clearly show Google what people think of content, and their main aim is to design a search engine that users will find most beneficial. And, with things like guest blogging becoming less reliable, Google and the other search engines will need to find new ways to measure a site’s authority. Social signals seem to be the perfect way for them to do that. As a smart brand, you should continue to invest in your social media platforms so that you will be a step ahead of your competition in the future.
In addition to thinking about how social media benefits SEO, it’s also important to consider how much traffic you could gain from social media platforms. Whether the sites have an impact on SEO at the moment is debatable, but the traffic they can direct to your site is not.
from Darlene Milligan http://ift.tt/1HpA1nN via local SEO company
from Tumblr http://ift.tt/1IPQF5u
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