You’re probably already aware it’s a good idea to promote your content in multiple ways. Many people do that by having a company blog, a social media account (or several!) and a website, for example.
However, if you’re under the impression it’s necessary to create brand-new content for each component of your online presence, that’s not always true. Keep reading to learn some actionable strategies for turning your blog posts into content that’s primed for social media.
Carefully Pick Through Your Best Posts
It’s important to look through all, or at least most, of your blog posts and pick out the ones that performed well. You may find it useful to depend on blog metrics to get that information, but you can also see which ones resonated most with your audience just by looking for evidence of interaction. If more readers than usual took the time to make a comment on a post, that’s a good indication they really liked what they read.
Once you’ve found the top blog posts, critique them and find the hidden gems within. Maybe some of them are packed with notable quotes or you have a few with phrases that make people think differently. Those parts of the posts are likely the sections that will be most worthwhile when repurposed for social media. Generally, look for portions that say a lot with only a few words, especially since some social media platforms have character limits.
Use YouTube to Introduce a Blog Post
Videos can gain momentum on social media, especially because they connect with people who sometimes don’t respond well to text-only content. Consider making a video introduction to a blog post and uploading it to YouTube before sharing the clip across social media.
When you’re figuring out what to include in the intro, try to break the blog content into an outline. What can people expect to learn by reading the blog post? Which topics are covered? Try to answer the “What’s in it for me?” question for your viewers.
Help People Do Things Better
There’s a lot of competition on social media. Often, people just scroll down for several seconds or even longer, only stopping once they’ve seen something that’s captured their attention.
With that in mind, think of ways you can tweak a blog post so it teaches people how to do something and how to do it easily. Liori Diamonds, a New York jeweler did that well by creating a how-to post about how newly engaged people can take super snapshots of their rings.
That was a great choice of topic, because it’s something many social media users will find useful. After all, people who aren’t recently engaged are likely to have friends in that situation.
Also, the company smartly picked a topic that smoothly integrates with their brand. You can do that as well by thinking about how the products you sell or services you provide improve the lives of your customers. Then, see if you have any existing blog posts that would work well as helpful how-to posts.
Find Pictures That Relate to Blog Posts
You may find that it’s not necessary to change the wording of your blog posts very much as long as you can find some graphics that are already geared for social media. As mentioned above, it’s a good idea to make your social media posts “pop.” Otherwise, people will probably just scroll past them.
As you’re repurposing your blog content for social media, keep your eyes peeled for graphics you can add to a social media post before directly linking to the blog. In some cases, you may find that the original blog post is too wordy to work well for social media. If that happens, edit the content so it’s scannable and broken into small paragraphs. Add pictures strategically to the post so they enhance it and keep people interested.
Make a Slideshow
SlideShare is a great example of a popular platform that combines both images and pictures in a highly shareable format. You may discover that at least one of your blog posts would fit well as a SlideShare presentation. As suggested in previous points, try to focus on only the most crucial bits. Anything that’s too lengthy might make people feel like they’re back in college watching a long-winded lecturer.
Why Is Repurposing Important?
Now that you’ve gotten some suggestions about how to edit your blog content and format so it performs well on social media, you might be wondering if it’s worth the effort. Keep in mind that by repurposing the content of your blog, you’re potentially saving money and time.
Plus, you can reach people who might not have noticed the content in its original form. Using the tips you’ve just read, make a plan to repurpose some blog content for social media over at least the next three months. There’s a good chance you’ll notice impressive results.
from Darlene Milligan http://ift.tt/1VRkGat via Transformational marketing
from Tumblr http://ift.tt/1hb7dKs
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