http://ift.tt/1IKilZv
YouTube is without a doubt one of the most popular video viewing social platforms with an ever-increasing users list. However, this serves as a reason for more and more organizations and individuals to use the platform for marketing purposes. According to the latest statistics presented by YouTube, the network has over 1 billion users and approximately 300 hours of videos are uploaded to YouTube every minute!
Now you can probably imagine the amount of competition you have to face to make your video — visible.
This is exactly why marketers can’t go wrong while trying to earn a large number of customers, viewers, or subscribers. Unfortunately, many marketers are unaware of the top common mistakes made on this social platform while attempting to spread awareness about a product or a subject or increase brand recognition.
1) Making Your Video Commercial-like: Do you know the single most annoying part about watching YouTube videos in the eyes of a user? The commercials that make you wait. No offense, but it’s just the sad reality. You’re lucky if you get a YouTube user to watch and like a commercial, but that really isn’t what the users are there for.
YouTube users are looking for social interaction at a more personal level. They don’t want to watch it television-style where they have little control over what’s coming on the channel. Here, they have an option to switch to another video. Making your videos sound commercial-like is a big mistake. Sales pitches are a turn off for YouTube users. Create content that is engaging, fun, and personal. Once you’ve hit the right buttons, you can make a sales pitch in the end that is NOT the focus of your video.
2) Expecting to Get Hits Right off the Bat: As we mentioned earlier, the per-minute statistics are quite alarming. With the amount of competition you are bound to face on YouTube, expecting to get a bunch of likes, followers, and subscribers right off the bat is unavailing. No matter how good your content is, you have to have a magnet strategy to pull your potential customers. How do you do this? By deliberately promoting your video first. Ask you close contacts, or any contacts, to promote your video via all or any social channels (i.e. Facebook, Twitter). If you feel that the circulation has reduced, initiate the process all over again.
3) Inconsistent Uploads: Similar to blogging and podcasting, you won’t get points for uploading content inconsistently. If you are uploading a series, you need to let your users know when to expect the next episode. So for example, if you are uploading a video several times in one month and then zero times the next month, while you plan on uploading more videos in future (the third month), you can forget about luring the users that viewed your videos in the beginning. It’s okay to upload less, but it is not okay to be inconsistent. The idea is to be predictable when you are uploading videos. That way, your regular customers/subscribers know when to expect your video and that will keep your YouTube channel alive.
4) Making Your Videos Too Long: The next thing that bothers a typical YouTube user the most—after commercials—is long videos. Try not to drag your video content and bore the users before they get to the important part. Usually the crux of the content lies in the middle or towards the end of the video. So, if you’re extending you introduction or going too far into detail about a subject, you’re not doing justice to your pitch. Again, unlike traditional media, users have a lot of control over what they are watching and they like that control. If they find that what you are saying is too boring or too long, you can expect them to pop out of the window pretty soon—despite the “view”.
5) Not Paying Attention to the Analytics: You certainly can’t complain about the number of tools you can use to view YouTube video analytics. There is a large range of statistical tools that will help you track your video’s performance. To monitor you YouTube campaign’s performance, you can view reports on views overtime, determine audience demographic, discover the source traffic, sources of social shares , analyze audience retention, review subscription rate, likes dislikes and favorites, and more. The possibilities are endless when it comes to your YouTube analytics panel. From this data, you can decipher what your users like or don’t like. What you should be doing to improve your subscription rate and who your fans are.
Also, do not ignore the reviews, comments, or feedback you receive from people. It’s not uncommon to come across useless “troll” comments written by people who are just looking for someone to shame publicly in fancy language and those aren’t the ones you want to be paying attention to. Read and review genuine feedback that directly refers to the content of your video and seems like an honest, civilized, and detailed response of what you could do to improve.
from Darlene Milligan http://ift.tt/1NOrmAa via local SEO company
from Tumblr http://ift.tt/1LXmMSD
No comments:
Post a Comment