What do April Fools’ and Father’s Day have in common? Marketers love to plan their campaigns around them! Every year, brands take advantage of celebratory days, hoping to make their way into your hearts and homes. Here are five examples of brands that have successfully jumped on different occasions with effective campaigns.
How embarrassing is your mum?
Fashion retailer bonprix challenged the stereotypes with its mission to find out if mums really are embarrassing their children on social media. Their survey, in time for Mother’s Day, found that over half of under-35s said they were happy to add their mum as a Facebook friend.
With the tagline ‘it’s cool to be friends with mum’, the retailer created a quiz for mums to find out what kind of Facebook Parent they are: easy-going mum, best mate mum, loud and proud mum or Sherlock mum!
Valentine’s Speed Dating
Ford’s take on speed dating earlier this year became a viral sensation. The video, hosted on YouTube, showed secret camera footage of men who believed they were on a blind date. They met Prestin Persson, who afterwards politely offered to give them a lift home in her rather nice Mustang. Little did they know that their date, who at first appeared to be a fairly poor driver, was in fact a professional stunt driver.
Why is it so hard to see black and blue?
#Thedress became an internet sensation in February this year when the world was divided into two camps – those who saw it as gold and white, and those that saw black and blue. The debate sparked a social media frenzy, which The Salvation Army was quick to pick up on. In an advert, which the charity released for International Women’s Day, the dress highlighted domestic abuse to great effect. The ad was hard hitting – an excellent example of newsjacking.
Kiss me, I’m Irish
Iconic Irish liqueur makers Baileys produced a Facebook app in the run-up to St Patrick’s Day which allowed users to create a photo with the slogan ‘Kiss me I’m Irish (and so is my Baileys!)’. They were encouraged to upload and share their picture, which was then entered into a competition to win a “Kiss me I’m Irish” t-shirt. This interactive social media campaign achieved widespread participation.
#Dadventures
Last year’s Father’s Day campaign from Not On The High Street was their biggest yet, with the #Dadventures social media drive supporting large TV and press promotions. The clever, and popular, hashtag was used to encourage consumers to share stories of their #Dadventures, whilst offering unusual gift ideas from the Not On The High Street site.
With so many success stories, it’s clear that jumping on national holidays can be invaluable for a brand, even on a low budget. Get your 2015/2016 marketing calendar printed and get brainstorming!
from Darlene Milligan http://ift.tt/1MfgCu9 via local SEO company
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