It is a no secret that email-marketing is not dead as an online business. It develops rapidly. Moreover, email-marketing is considered one of the most inexpensive ways to increase sales, resell and upsell. It allows you to build direct communication between your brand (or a business company) and potential or existing customers. This process is a real strategy. And those who have successfully mastered it can make the best profit at the lowest cost.
There are two types of people in email-marketing:
• People who are just starting to get into this business.
• People who actively use it and develop it.
Obviously, all of them find strategy and all marketing steps equally important. Therefore, they often raise the point if there is a service that can best meet their needs at the best price?
Trying to compare the pros and cons of the two giants in this circuit, we come to:
GetResponse
This software offers the greatest number of functionals for successful email-marketing. GetResponse is easy to operate, it has a simple and clean interface that is comfortable both for beginners and for advanced users. It makes possible to create an adaptive design for emails using 500+ professionally designed templates. Moreover, emails that are created with this tool are perfectly displayed on the smartphone screen. User can check it with the help of preview feature.
The soft also allows to adjust A/B testing automatically and distribute the recipients according to test segments; adjust daily mailing with the help of the latest version of autoresponder; analyse revenue; track the exchange of information in social networks; import contacts from your computer and other services; and also it offers a ready-made subscription form. The user is also able to set up RSS to email.
A wide range of email-marketing methods includes monthly newsletter, triggered campaigns and video-email marketing. Another great advantage of GetResponse is their novelty – the Landing Page Creator, that makes it possible to attract additional customers without HTML knowledge.
Prices of GetResponse can also be a pleasant surprise, because users can save up to 18% on the cost of an annual subscription and cancel it any time.
ConstantContact
ConstantContact traces back to 1995, and 20 years of successful operating speaks for itself. So as GetResponse this software focuses on B2B, B2C and Large Scale Marketing campaigns. Its last year novelty – Toolkit is of great value. It is an all-in-one online venue that has all the necessary tools for dragging repeat customers and the new ones via email and all online-channels. It offers 15 marketing campaign types, such as customized templates, announcements, trackable coupons, local deals, donation campaign and event registration.
ConstantContact provides its users with multiple lists and segments, preferences management and signup forms. Though, it has got slightly smaller range of delivery methods, represented by monthly newsletters and social network delivery options.
Regarding email templates ConstantContact disposes average 400+ designs. The best pro of CC is an opportunity to promote your social pages via email, insert links to your Facebook, Twitter and LinkedIn information.
Pricing options are necessary to be mentioned, because at the same costs GetResponse and ConstantContact offer different number of emails. Frankly speaking, GetResponse offers 1000, 5000 and 10000 emails a month in compliance to pricing, while ConstantContact doesn’t.
Conclusion
In this comparison it is clear that GetResponse offers the greatest variety of services, association with customers, as well as creativity and freedom of action. In any case, tastes differ. Knowing the pros and cons of both services, you can choose the one that suits you best.
from Darlene Milligan http://ift.tt/1U9RN7F via Transformational marketing
from Tumblr http://ift.tt/1LU84KQ
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