When it comes to the ultimate marketing partnership, SMS and social media are helping put brands all across the country in the spotlight.
From brand awareness to customer outreach, SMS and social media are taking the idea of marketing to a whole new level.
Here are a handful of ways SMS and social media marketing are helping to build the strongest brands possible:
U.S. Companies Using an SMS/Social Media Strategy
Well-rounded campaigning is the key to success, especially in today’s competitive marketing climate.
As a result, some of the most influential brands in the country use a combination of both SMS and social media to get the marketing job done.
Among them:
• Delta Airlines – The country and the world’s largest airline helps travelers keep their loved ones informed about their journeys by providing SMS alerts. In addition, the airline also provides travel updates on Facebook for users who have their accounts connected to their phones. Both of these techniques help Delta make its brand more visible.
• PayPal – Just about everyone’s favorite form of online payment now allows customers to send and request payments using SMS. To help promote this new form of payment, PayPal is spreading the word via its Twitter handle.
• Amazon – The largest online retailer in the world now uses SMS text alerts to notify customers when their orders are delivered. On top of that, Amazon promotes its text alert service as well as its new streaming movie and TV service on sites like Facebook and Twitter.
Although these U.S. companies hit global success with the help of SMS and social media marketing, businesses of any kind can increase brand awareness using the same marketing partnership.
Platform Flexibility
As the article, “Using SMS marketing in conjunction with social media” notes, marketing gives brands the flexibility to advertise across multiple platforms.
For example, businesses can include SMS keywords in their social media posts that link to deals and promotions.
The reverse is also true.
Businesses can encourage mobile customers to follow their social activities by including “Follow Us” links in their SMS campaigns. This kind of platform flexibility gives even the smallest brands unparalleled customer outreach.
Brand Recognition
Increasing brand recognition in today’s competitive marketing environment is more difficult than ever before. Businesses are using just about every resource available to reach new customers and keep current customers informed.
With the SMS and social media partnership, brands can reach customers from two different angles.
Through engaging SMS keywords advertised both in-store and online as well as social media posts promoting brand awareness, the marketing partnership can increase brand recognition faster than traditional campaigning.
Conversion Rates
Social media and mobile marketing are two of the most trusted forms of customer outreach.
Recipients are more willing to opt-in to marketing campaigns when they originate from their mobile device or social media account. Why?
Well, these two marketing arenas are more personal than traditional forms of mass marketing. And, with increased trust comes increased conversion rates.
Whether customers opt-in to a social promotion or text an SMS keyword for more information on a product, the SMS/social partnership gets the conversion ball rolling.
When brands tag-team their marketing endeavors with SMS and social media, it helps take some of the guesswork out if campaigning.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
from Darlene Milligan http://ift.tt/1MoyN3R via social media marketing services
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