Whether you write your own content, hire someone to do it for you or are a guest blogger for someone else, writing the content is actually only a piece of the pie.
You’ve also got to promote it, to work it, as that’s how it gets seen, shared and becomes successful.
An important part of writing content is creating shareable material. Once it’s live, the sharing starts.
And, yes, you want others to share it straight from the site, but it’s also a smart strategy for you to work on that sharing and promotion as well. Social media, among other strategies, will play a big role in this.
Share and Socialize from Day One
As the following article looks at, here are some tips and insight on sharing and socializing your content marketing:
• Share away – This is the most basic; but get your content out on all of your social media sites. Tweet it, send it on Google + and Facebook. You also have Instagram, LinkedIn, Pinterest and any other niche social media or some of the smaller sites to work with as well.
• Mention others – If you have mentioned, quoted or referenced experts in the field, mention them in your social media blurbs. It will bring more attention, maybe even a retweet or share, and then it starts all over again, possibly in a bigger way.
• Let your sources and experts know you’ve mentioned them – Don’t just do this through social media, but take a moment and send an email with the link to the content. They will probably share it on their own site and social media.
• Use YouTube – More and more people are turning to YouTube, and not just for cat videos. You can work on making your content visual, and it doesn’t have to be a “video,” it can include slides, graphics and pieces from your content to create a visual. You may break into a whole new audience.
• Include your information and other social media – When you are sharing, share about you as well. If people like your content, they’ll want to see more. In your bio, you can include your social media sites and links to other pieces related to the one you’re sharing. Be careful not to link to too much; that can be overwhelming.
• Use Sulia and Flipboard – No, they aren’t as well-known as Facebook and LinkedIn, but more people are interested in these smaller, different forms of sharing and social media.
• Include hashtags – You never know who will find you and your work with a hashtag. Be creative, but relevant, and you may hit on something great.
• Take a look at some of the big names to see what they’ve done – Companies like American Express and L’Oreal have done great, innovative work with content marketing.
Whether you are a blogger, a freelance writer or a small business owner, your content should be shared, promoted and shared again.
Use some of these strategies and see what happens!
Photo credit: Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net
from Darlene Milligan http://ift.tt/1fLdWK4 via Transformational marketing
from Tumblr http://ift.tt/1H6Sipt
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