If you promote your brand on Facebook, then you need to make videos a part of your social media marketing equation.
More and more businesses are using Facebook for marketing purposes and with the right video; you can stand out among the social crowd.
Here are a number of ways video can help you with your Facebook marketing endeavors:
Photos No Longer Pack the Same Punch
Take a moment to look surf Facebook. What did you notice?
Sure, you probably noticed posts and photos, but what likely stood out the most were the videos. That’s because videos are quickly taking the place of photos when it comes to catching the attention of social audiences.
Online attention spans are getting shorter every day.
Although photos are still catchy, moving images are king – especially in the social environment.
By creating marketing videos as opposed to photos and text-based posts, you’ll attract more Facebook followers than ever before.
Video is a Living Call to Action
Creating a great call to action is the key to marketing success, which is why video is so invaluable to your business.
Unlike a traditional call to action that encourages people to click-through based on minimal information, a video can act as a living call to action.
Not only will the video itself draw more attention to your business than any call to action tab ever will, you can get more in-depth with what your business offers through video.
Whether you want to promote a new product or talk about the services your business offers, video will take your call to action to new heights.
Video Gives You More Room to Educate
As the following article looks at, when you add videos to your FM company Facebook page, it gives you more room to educate followers. With traditional Facebook posts, you have a few sentences to work with before your followers lose interest.
However, with video, you have more room to include content.
As mentioned above, video gives you the opportunity to go in-depth in a shorter amount of time. This gives your business the opportunity to effectively educate audiences with each new Facebook campaign.
Video Is Extremely Sharable
If you’ve ever heard of an online video going viral, then you already know the potential video marketing has for your business.
Posting an interesting, engaging, humorous, or unusual video will encourage your Facebook followers to like and share what they see. With word-of-mouth marketing like this, your brand will increase its Facebook presence in no time at all.
Video Encourages Feedback
Communicating with your customers is all part of the social media marketing experience. Video feedback is a great way to open a line of communication with your Facebook followers.
Whether you encourage feedback with each video or you let followers comment on their own, video feedback and comments will let you know exactly what your customers think about your brand.
Just make sure you respond to any and all comments, especially if they’re negative. Proving to your Facebook followers that you care about their opinions goes a long way.
When you’re ready to improve your Facebook marketing strategy, give video a chance.
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